Chief Brand Officer, Sports Academy - $400,000/year USD

About the Role

Texas Sports Academy is creating a $25k+/year AI-powered sports-education model for students seeking both rigorous academics and meaningful athletic development. This role is designed for someone who can command a stage, appear on camera, engage parents, athletes, coaches, media representatives, and civic leaders, and deliver one unmistakable message: this represents a new category of school.

The task will be to transform student outcomes, athlete testimonials, and leadership insight into a narrative that every member of the organization can articulate with precision and conviction. The trajectory is substantial, initially creating from nothing: messaging, evidence, voice, content, press relationships, and credibility. As the brand matures, guiding the creative team and defining how TSA presents itself publicly will be key.

Responsibilities

• Develop the foundational narrative and tailored messaging for families, athletes, coaches, media, and policymakers
• Create evidence-based student and athlete profiles, outcome data narratives, video, and editorial assets
• Secure earned media coverage, establish thought leadership, and lead communications through critical moments
• Serve as TSA's public representative on camera, on stage, at live events, in podcast appearances, and with journalists
• Define the creative standard and ensure the team communicates with a unified, authoritative voice

Requirements

• 7+ years of experience in persuasive public-facing roles
• Experience owning the narrative and public voice of a startup, mission-driven organization, media platform, or comparable public-facing brand
• Demonstrated on-camera and on-stage capability as a speaker, host, founder, journalist, creator, or public representative
• Ability to construct brand narrative frameworks and audience messaging from the ground up
• Skilled in adapting communication style across families, athletes, coaches, media, and public stakeholders
• Practical experience using AI-enabled content production tools to produce or oversee high-quality content
• Passion for sports and student athletics
• Austin-based or willing to relocate to Austin, TX for on-site work
• Authorized to work in the U.S.

Nice-to-have Requirements

• Background in editorial work, journalism, broadcast media, communications, strategic sales, or creator-driven brand development
• Experience translating outcome data into compelling narratives for premium families or high-consideration decision-makers
• Proven ability to secure media coverage without depending on paid demand generation tactics
• Experience holding senior leaders accountable while safeguarding message integrity and brand credibility

About Texas Sports Academy

Texas Sports Academy is where future champions excel in academics and athletics. Their innovative K-8 model, based in Austin, TX, uses AI-driven learning to accelerate academics, allowing students to master core subjects in just two hours a day. The rest of their day is dedicated to athletic training, skill-building, and personal development - so students excel in both their studies and their sport.

Working with Us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement. The compensation level for this role is $200 USD/hour, which equates to $400,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.