Chief Brand Officer, Sports Academy - $400,000/year USD

About the role

You will be the public voice that makes families believe in Texas Sports Academy’s new category of school. This role involves turning student outcomes, athlete stories, and leadership vision into a master narrative that can be repeated with force and accuracy across families, athletes, coaches, media, and policymakers. You will build the narrative from a blank page—creating message, proof, voice, content, press, and trust—and later shape the creative team and set the brand’s public standards.

Responsibilities

• Build the master narrative and audience‑specific messaging for families, athletes, coaches, media, and policymakers.
• Produce proof‑based student and athlete profiles, outcome‑data stories, video, and editorial content.
• Pitch earned media, develop thought leadership, and manage communications during high‑stakes moments.
• Represent TSA on camera, on stage, at events, in podcasts, and with the press.
• Set the creative quality bar and help the team speak with one clear, credible voice.

What You Won’t Be Doing

• Paid digital ads, ad buying, cold lead generation, and performance marketing campaigns.
• Managing backend enrollment operations, CRM administration, or admissions workflows.
• Chasing vanity metrics such as content volume, impressions, or softened engagement numbers.
• Hiding behind decks, committees, or internal brand reviews instead of being the public voice.
• Owning curriculum design, academic planning, fundraising, or investor relations as a core workstream.

Requirements

• 7+ years of experience in persuasive public‑facing roles.
• Experience owning the narrative and public voice of a startup, mission‑driven organization, media platform, or comparable public‑facing brand.
• Proven on‑camera and on‑stage presence as a speaker, host, founder, journalist, creator, or public representative.
• Ability to build brand narrative architecture and audience messaging from scratch.
• Strong skill in audience code‑switching across families, athletes, coaches, media, and public stakeholders.
• Hands‑on ability to use AI‑enabled content production tools to create or direct high‑quality content.
• Passion for sports and student athletics.
• Austin‑based or willing to relocate to Austin, TX for on‑site work.
• Authorized to work in the U.S.

Nice‑to‑have:

• Background in editorial, journalism, broadcast media, communications, strategic sales, or creator‑led brand building.
• Experience turning outcome data into persuasive stories for premium families or high‑consideration buyers.
• Track record earning media coverage without relying on paid demand generation.
• Experience challenging senior leaders while protecting message quality and brand trust.

About Texas Sports Academy

Texas Sports Academy eliminates the trade‑off between academics and athletics. Their innovative K‑8 model in Austin, TX uses AI‑driven learning to accelerate academics, allowing students to master core subjects in just two hours a day. The remainder of the day is dedicated to athletic training, skill‑building, and personal development, enabling students to excel both in school and sport while building discipline, leadership, and resilience.

Compensation

The role is compensated at $200 USD per hour, which equates to approximately $400,000 USD per year (based on 40 hours per week and 50 weeks per year). Payments are made weekly.

Schedule

This is a full‑time (40 hours per week), long‑term position. The role is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record.