Channel Strategy & Optimization - Senior Associate

Job Responsibilities

• Expand channel strategy which creates holistic strategies and solutions to help meet LOB top priorities, objectives, and targets while moving away from reactive, placement-specific requests
• Share recommendations and best practices through channel expertise and the pages and placements playbook, strategic insights and analytics
• Partner closely with CSO Relationship Management, CSO Reporting & Innovation, Ad Frameworks, P&I, Ad Ops, etc teams to maintain insight into all LOB marketing, plans and experiments and leverage accordingly
• Enhance default strategy to ensure customers are getting the best possible experience and create incremental business
• Audit LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Manage and drive oversight in the governance and execution of channel pages & placements and experimentation launches and revisions
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Partner with Owned Media Optimization, Experimentation, Product, and Marketing Execution teams to create and execute strategies for exception requests, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Partner with the Owned Media Optimization team to dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps
• Maintain and monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy
• Integrate AI and automation into channel marketing workflows to proactively reduce manual operations and enhance campaign efficiency

Required Qualifications, Capabilities And Skills

• Bachelor's degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
• 4+ years of hands-on experience in digital marketing analytics, marketing technology, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau) with the ability to structure and solve complex problems
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Project management skills with proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
• Ability to work independently with minimal oversight from leadership

Preferred Qualifications, Capabilities And Skills

• Masters degree is a plus