Channel Specialist

Campaign Execution

• Support the execution of direct mail and print campaigns from planning through deployment.
• Aid in maintaining the direct mail campaign calendar and campaign documentation.
• Collaborate with strategy, merchandising, creative, analytics, and production teams to ensure campaigns stay on schedule.
• Prepare campaign materials, mailing instructions, and production documentation.
• Maintain organized records of campaign builds, mailing schedules, and audience selections.

Audience & Production Support

• Assist with customer audience setup using CRM segmentation provided by the CRM and BI teams.
• Coordinate with print vendors and mailing partners to ensure files are delivered accurately and on time.
• Manage campaign assets, print files, and variable data for production.
• Support vendor communications regarding production schedules and project status.

Quality Assurance

• Proofread direct mail creative, copy, and production materials for accuracy and brand consistency.
• Verify customer lists, offer details, URLs, QR codes, promo codes, and variable data prior to production.
• Perform quality checks throughout the campaign process to help ensure accurate execution.

Reporting & Optimization Support

• Aid in tracking campaign performance including response rates, conversions, revenue, and production costs.
• Prepare recurring reports and summarize campaign results.
• Support testing initiatives by documenting campaign variations and collecting results.
• Afford invoice coding and budget tracking for direct mail programs.
• Perform other duties as assigned.