Channel & Partner Marketing Director - Surface and Microsoft 365

Responsibilities

• Lead Ecosystem Growth
• Accelerate profitable growth across Surface, Microsoft 365, and Copilot by balancing acquisition, attach, subscription growth, ASP, profitability, and brand equity.
• Translate Microsoft's AI innovation into compelling customer experiences that differentiate our ecosystem across retail and marketplaces.
• Drive Global Go-to-Market Excellence
• Lead worldwide product launches, seasonal campaigns, and sustained demand generation across Surface and Microsoft 365.
• Develop integrated go-to-market strategies spanning physical retail, ecommerce, retail media, CRM, social commerce, digital merchandising, and seller engagement.
• Partner with Category, Consumer Marketing, Sales, and Product organizations to deliver consistent worldwide execution.
• Scale Through Strategic Partners
• Build global co-marketing strategies with retailers, distributors, OEMs, and strategic ecosystem partners.
• Build scalable partner marketing programs that strengthen differentiation while creating measurable customer and partner value.
• Enable worldwide field teams through scalable marketing frameworks, tools, and playbooks.
• Create Best-in-Class Customer Experiences
• Design connected omnichannel customer journeys across retail and digital channels.
• Simplify customer choice through curated experiences.
• Leverage AI to transform content creation, localization, campaign optimization, and marketing productivity.
• Expand creator and influencer partnerships that build cultural relevance and authentic advocacy.
• Optimize Marketing Performance
• Own worldwide investment strategy, prioritization, and marketing performance across Surface and Microsoft 365.
• Define and manage business KPIs including acquisition, subscriptions, attach, customer engagement, ROI, profitability, customer lifetime value, and brand health.
• Apply analytics, experimentation, and AI-powered insights to continuously improve marketing effectiveness and scale global best practices.
• Lead People and Culture
• Inspire, lead, and empower a high-performing organization as by the business results you deliver.
• Build your team members at every level, foster an inclusive culture where coaching, feedback, and career development are embedded in everyday practice, and create clarity, energy, and deliver success.
• Coach and develop leaders while strengthening leadership capability across the organization.
• Create clarity, purpose, and energy during periods of transformation and change.
• Foster a culture of accountability, innovation, continuous learning, and customer obsession.
• Champion Microsoft's culture and leadership principles across a global organization.
• Executive Leadership
• Serve as a member of the WDS Marketing Leadership Team, contributing to organization-wide strategy, talent development, operational excellence, and culture.
• Influence executives across Product, Sales, Marketing, Finance, Engineering, and external ecosystem partners including silicon and 1st party apps.
• Represent WDS Marketing with executive stakeholders across Microsoft's worldwide business.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, or related field AND 7+ years experience in channel marketing, retail marketing, product marketing, consumer marketing, or commercial marketing OR equivalent experience.
• 5+ years people management experience.
• 10+ years of progressive marketing leadership experience within consumer technology, retail, subscription, or platform businesses.
• Demonstrated success leading worldwide marketing organizations across multiple product categories.
• Experience driving both premium hardware and subscription business growth.
• Proven success leading global co-marketing programs with strategic retailers, distributors, OEMs, and ecosystem partners.
• Commercial and financial acumen with experience managing significant worldwide marketing investments and delivering measurable ROI.
• Deep understanding of omnichannel customer journeys spanning physical retail, ecommerce, CRM, retail media, mobile, and social commerce.
• Experience launching AI-enabled products and translating innovation into customer value.
• AI fluency, with demonstrated ability to apply generative AI to transform marketing, improve productivity, optimize customer experiences, accelerate content creation, and drive data-informed decision making.
• Exceptional executive communication, storytelling, and influence skills.
• Proven track record of building, developing, and leading large, high-performing organizations through multiple layers of leadership.