Channel Marketing Manager

About the role

A leading manufacturer within the consumer electronics industry is seeking a Channel Marketing Manager to drive marketing initiatives across retail, distribution, and e-commerce channels throughout North America. Based in Charlotte, NC.

Responsibilities

• Developing and executing channel marketing programs across retail, distribution, and e-commerce partners
• Supporting product launches through coordinated go-to-market strategies and channel activation plans
• Creating and managing partner marketing campaigns, promotions, and merchandising initiatives
• Collaborating closely with sales teams to align marketing efforts with business objectives and growth opportunities
• Working with product management to develop product positioning, messaging, and channel-specific content
• Managing marketing assets, product collateral, digital content, and sales enablement materials
• Analyzing campaign performance, market trends, and competitive activity to identify areas for growth and optimization
• Supporting retail and distribution partners with marketing programs, training materials, and promotional initiatives
• Coordinating with internal and external stakeholders to ensure successful execution of marketing activities
• Managing multiple projects simultaneously while ensuring deadlines and business objectives are met

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in Channel Marketing, Trade Marketing, Product Marketing, or a related commercial marketing role
• Experience within the consumer electronics industry required
• Experience supporting retail, distribution, and/or e-commerce sales channels
• Strong understanding of go-to-market strategy and product launch execution
• Experience developing marketing campaigns, promotional programs, and channel-focused initiatives
• Strong project management and organizational skills
• Excellent communication and cross-functional collaboration abilities
• Data-driven mindset with experience analyzing campaign performance and market trends
• Proficiency with Microsoft Office applications, particularly PowerPoint and Excel

Skills

• Experience working with major retail, distribution, or omnichannel partners
• Background supporting consumer technology or electronic accessory products
• Experience collaborating with sales teams on channel growth strategies
• Exposure to digital marketing, e-commerce marketing, or shopper marketing initiatives