Channel Manager - CA

About the role

If you're energized by building partnerships, growing brands, and making an impact in a dynamic marketplace, we'd love to hear from you. We're seeking a Channel Manager to support our Northern California market and champion a portfolio of leading spirits brands, including Hendrick's Gin, Glenfiddich, Tullamore D.E.W., and Milagro Tequila. Join a team that values collaboration, entrepreneurial thinking, and winning together.

Responsibilities

• The Channel Manager is responsible for driving market level sales activities and channel specific programs in conjunction with distributor/broker activities in order to achieve predetermined brand, volume, KPI (Key Performance Indicators) objectives.
• They manage and oversee all local activities to ensure that the Division Commercial team and Distributor/broker efforts are focused on appropriate accounts and territories in order to achieve WG&S long-term objectives.

Requirements

• Our ideal candidate is a strong relationship builder. They develop strong relationships with our distributor partners and other key members of the trade.
• They have analytical skills to evaluate and report on market results as well as provide recommendations to the Distributor Manager on needed market actions to align with objective plan achievement.
• They also provide educational trainings as needed with partnership of WG&S brand ambassadors and manage distributor teams to leverage and ensure flawless execution of all promotion activity in the market.
• They manage their budget to ensure that promotion monies are effectively spent and maximize value creation.
• They will have a strong understanding of the alcohol beverage and spirits industry, with a minimum of 3-5 years' experience; working on the supplier side and experience in both on and off premise channels will be highly valued.
• A proven track record of developing working relationships and a strong business acumen.
• Understanding of financial budgeting.
• Excellent communication and influencing skills.
• Effective problem-solving skills and good analysis skills.
• Ability to manage difficult, complex markets and achieve business objectives.
• Intermediate Microsoft Excel skills including data analysis.
• Excessive travel might be necessary, occasionally requiring air travel.
• Must have a valid driver's license.
• Bachelor's Degree is strongly preferred.
• This role is not eligible for international or domestic relocation.

Benefits

• Competitive salary and benefits designed to promote employees' financial wellbeing.
• Eligibility to participate in a bonus plan.
• Generous vacation entitlement.