Jobs · Business Development · Virginia

Channel Manager

Alfa Laval · Richmond, VA · 1 mo ago
On-siteBusiness Development$95k–$115k/yrFull-time

About the role

As a Channel Manager, you will play a key role in executing Alfa Laval's channel strategy across capital equipment and service sales. You will work closely with sales, marketing, service leadership, and global stakeholders to strengthen channel partner capabilities, improve performance, and support sustainable commercial growth. This role combines relationship management, business analysis, and operational execution to help optimize channel performance across multiple customer segments and territories. You will leverage data-driven insights, structured processes, and cross-functional collaboration to enhance partner engagement and drive strategic initiatives.

Responsibilities

  • Execute channel programs and initiatives that support business growth, partner success, and customer value.
  • Maintain channel plans, partner agreements, and territory roadmaps to support short-term objectives and long-term strategic goals.
  • Manage partner onboarding activities and coordinate ongoing communication to foster productive and collaborative relationships.
  • Monitor, analyze, and report on channel performance metrics, providing actionable insights and recommendations.
  • Support incentive programs, performance reviews, and other channel governance activities.
  • Collaborate with sales teams to identify opportunities, improve channel effectiveness, and advance service sales initiatives.
  • Drive partner enablement efforts through training, product updates, digital tools, and continuous improvement programs.
  • Maintain accurate channel data, documentation, and CRM records to support effective decision-making and operational excellence.
  • Assist in identifying, evaluating, and developing new channel partner opportunities.

Requirements

You have a Bachelor's degree (preferred) in Business, Marketing, Engineering, or a related field, combined with relevant experience, and:

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