Channel & Client Insights Analyst
Bank of America · Boston, MA · 1 mo ago
AnalystFull-time
Responsibilities
- Developing Client and Channel Insights
- Analyzing client, household, transaction, and interaction data to identify patterns, needs, and opportunities that inform business strategy and improve client experiences.
- Understanding Behaviors and Journeys
- Examine how clients engage over time and across touchpoints to deepen understanding of behaviors, journeys, relationships, and channel usage.
- Creating Segments and Audiences
- Develop client profiles, segments, and actionable audiences that illuminate meaningful differences and support targeted business decisions.
- Applying Advanced Analytics
- Use appropriate statistical, behavioral, and quantitative techniques to evaluate trends, relationships, cohorts, and performance.
- Assessing Channel Experiences
- Generate insights across financial centers, ATMs, contact centers, IVR, chat, and digital experiences to identify opportunities to simplify service and improve how clients engage.
- Advancing Analytic Methods
- Improve approaches for organizing, classifying, and interpreting client and interaction data to increase the quality and usefulness of insights.
- Creating Reusable Analytics
- Build reproducible data sets, code, methodologies, and documentation that can scale into reusable analytic assets and data products.
- Delivering Compelling Stories
- Translate complex analysis into concise, executive-ready narratives, visualizations, and recommendations that drive action.
- Partnering Across the Enterprise
- Work with business, strategy, data, technology, risk, and analytics partners to clarify objectives and deliver timely, decision-relevant work.
- Managing Work Responsibly
- Lead assignments from intake through delivery while maintaining quality, documentation, and applicable data, privacy, risk, and analytic standards.
Qualifications
- Demonstrated experience as an innovative thinker, self-starter, and creative problem solver who is intellectually curious and willing to challenge the status quo.
- Experience performing quantitative analysis using large, complex, or multi-source data sets.
- Technical and analytical aptitude to perform data analysis, trending, segmentation, behavioral analysis, and other statistical techniques.
- Proficiency in SQL and at least one analytical programming language or statistical tool, such as Python, R, SAS, or an equivalent platform.
- Ability to structure ambiguous business questions, select an appropriate analytical approach, validate results, and develop practical recommendations.
- Crisp written and verbal communication skills, including the ability to explain complex concepts and develop compelling presentations for varied audiences.
- Strong attention to detail, ability to manage competing priorities, and effectiveness working independently and across teams.
- Bachelor’s degree in statistics, mathematics, economics, finance, data science, computer science, engineering, business analytics, or a related quantitative field, or equivalent relevant experience.
- Experience in financial services, consumer banking, client insights, channel insights, marketing analytics, or strategy.
- Experience analyzing client behaviors, journeys, segmentation, audiences, channel usage, servicing interactions, acquisition, retention, or relationship deepening.
- Working knowledge of statistical modeling, machine learning, experimental design, time-series analysis, cohort analysis, and measurement approaches.
- Advanced degree in mathematics, statistics, economics, data science, or another related field.