Channel Business Development Manager HP Print North America
Job Summary
The Channel Business Development Manager (BDM) for HP Print North America is responsible for driving revenue, margin, and market share growth across HP’s Commercial and Transactional Print portfolio through indirect channel partners. This role serves as a strategic bridge between Sales, Channel Partners, Marketing, Finance, and Product teams—ensuring HP’s print strategy, programs, and priorities are effectively executed in the North American market.
Responsibilities
Own and drive Print business performance across assigned North America channel partners, including revenue, profit, mix, and share objectives.
Develop and execute joint business plans (JBP/JBP-lite) with key channel partners aligned to HP Print priorities and go-to-market strategy.
Act as a print subject matter expert, supporting channel sales teams with deal strategy, opportunity qualification, competitive positioning, and escalation support.
Partner cross-functionally with Sales, Category, Marketing, Finance, and Worldwide teams to identify demand gaps, propose growth initiatives, and remove execution barriers.
Lead execution of HP Print programs, promotions, Smart Buy, MDF, and incentives, ensuring partner understanding and adoption.
Use data and insights to build business predictability, forecast performance, and communicate results and risks to leadership.
Present HP Print strategy, portfolio evolution, and value proposition confidently to partner executives, sales teams, and customers (virtual and in-person).
Influence product mix and lifecycle execution by providing channel feedback on pricing, promotions, and competitive dynamics.
Represent HP Print in key partner events, trainings, QBRs, and executive briefings.
Education & Experience
Recommended Bachelor’s degree in Business, Marketing, Finance, or related field (or equivalent experience).
Typically 7–12+ years of combined experience in Channel Sales, Business Development, Category Management, or Go-to-Market roles.
Proven track record driving results through indirect sales channels, preferably within technology, hardware, or printing.
Strong business acumen with experience managing quota, forecasts, and complex partner relationships.
Demonstrated ability to influence without authority and navigate ambiguity in a fast-moving environment.
Comfort with executive-level communication, public speaking, and data-driven storytelling.
Preferred Certifications
NA Knowledge & Skills
Channel Strategy & Partner Management
Print Portfolio & Market Expertise
Commercial Deal Support & Execution
Business Planning & Forecasting
Cross-functional Leadership
Analytical & Financial Acumen
Pay & Benefits
The on-target earnings (OTE) range for this role is $178,250 to $279,900 USD annually with a 80%/20% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only).
Benefits HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including:
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.