Change Management Martech Innovation Manager

About the role

The Change Management Martech Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities. This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Responsibilities

• Change Management (30%)
  • Stakeholder Engagement – Build alignment and support among all teams impacted by marketing, process, or technology changes.
  • Change Impact Assessment – Evaluate how the change affects roles, workflows, responsibilities, and business operations.
  • Communication Strategy – Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
  • Training and Enablement – Equip users with the knowledge, skills, and resources needed to work effectively in the new environment.
  • Adoption and Readiness Management – Assess organizational readiness and drive sustained adoption of new processes and tools.
  • Resistance Management – Identify and address concerns or barriers that may prevent successful adoption.
  • Governance and Reinforcement – Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
  • Benefits Realization – Measure and report whether the change is delivering the expected business outcomes and value.
• MarTech Expertise (50%)
  • Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
  • Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
  • Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap.
  • Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
  • Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.
• Cross-Functional Leadership & Problem Solving (20%)
  • Inspire and lead a cross-department team to implement and adopt Mar