Change Management Martech Innovation Manager

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description summary, duties & responsibilities, basic qualifications, preferred qualifications, exempt status, workplace type, approach to office workplace type, etc. There's no explicit Benefits, Pay, Schedule details. So we should not include those sections. We need sections: About the role (maybe from description summary), Responsibilities (duties & responsibilities), Requirements (basic qualifications?), Qualifications (preferred qualifications?), Skills (maybe from preferred qualifications like leadership & storytelling). We need to decide mapping. We must not repeat job title as heading. Use

for each section heading. We need to preserve all substantive information, no boilerplate (EEO, etc). Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Also remove Exempt Status? It's not a heading but could be included as a paragraph maybe under About the role? It's metadata; we can fold minor metadata into a short

or drop it. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." Exempt status is metadata; we could include as a short paragraph maybe under About the role or separate? Probably we can include as a short

within About the role. Workplace type and approach to office workplace type: also metadata; could be included as paragraph. We need to avoid duplication. Let's extract substantive content: Description Summary: "The Change Management Martech Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities. This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion." Duties & Responsibilities: list under Change Management (30%), MarTech Expertise (50%), Cross-Functional Leadership & Problem Solving (20%). Each bullet list. We need to output

• for any list of duties/requirements/benefits. So we need to convert each duty bullet into
• . The headings within duties (Change Management, MarTech Expertise, Cross-Functional Leadership & Problem Solving) could be subheadings? Not required but we could keep as

  maybe but only allowed headings are

  for sections. We could embed them as inside

  or as separate

  . Probably better to keep as

  with the description. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include each duty point exactly as given. Let's list them: Change Management (30%) - Stakeholder Engagement – Build alignment and support among all teams impacted by marketing, process, or technology changes. - Change Impact Assessment – Evaluate how the change affects roles, workflows, responsibilities, and business operations. - Communication Strategy – Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change. - Training and Enablement – Equip users with the knowledge, skills, and resources needed to work effectively in the new environment - Adoption and Readiness Management – Assess organizational readiness and drive sustained adoption of new processes and tools. - Resistance Management – Identify and address concerns or barriers that may prevent successful adoption. - Governance and Reinforcement – Establish accountability, monitor compliance, and reinforce desired behaviors after implementation. - Benefits Realization – Measure and report whether the change is delivering the expected business outcomes and value. MarTech Expertise (50%) - Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues. - Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing. - Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap. - Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments. - Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team. Cross-Functional Leadership & Problem Solving (20%) - Inspire and lead a cross-department team to implement and adopt MarTech solutions. - Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows. - Proactive problem-solver that can test boundaries and propose creative new solutions. Basic Qualifications - Bachelor’s Degree - At least 7 years of experience in marketing strategy and technology Preferred Qualifications - 6 years+ of Project Management - Bachelor's Degree in Marketing, Business or a related field (MBA Preferred) - 5-7 years of experience in marketing strategy and technology - Management consulting experience preferred. - Deep experience with MarTech platforms, including Customer Data Platform. - Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale. - Experience in marketing automation to deliver personalized marketing. - 6 years+ of Project Management (duplicate? appears twice) - Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups. - Experience collaborating with 3rd party vendors and agencies. - Proven ability to manage technology projects and integrations effectively. - Leadership & Storytelling - Ability to develop working relationships with individuals at all levels of an organization. - Ability to convey ideas to senior leadership. - Ability to work individually and collaborate across a team. - Excellent communication skills to articulate complex technical concepts to non-technical stakeholders. - Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges. Exempt Status: Yes (not eligible for overtime pay) Workplace Type Office Our Approach to Office Workplace Type: Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. We need to exclude boilerplate: Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice... Note to Agency Recruiters... etc. We need to include About the role section: maybe from description summary. Could also include exempt status and workplace type as a short paragraph. We need sections: About the role, Responsibilities, Requirements, Qualifications, Skills. Possibly also Benefits, Pay, Schedule if present (they are not). So we will not include those. We need to decide what goes where. About the role: description summary (maybe also exempt status and workplace type). We'll put description summary as

  . Then maybe a short

  for exempt status and workplace type. Responsibilities: the duties & responsibilities bullet lists. Requirements: basic qualifications (Bachelor's Degree, at least 7 years experience). Could also include "Exempt Status: Yes" but that's not a requirement. Probably keep as Requirements. Qualifications: preferred qualifications (list). Could also include leadership & storytelling as Skills? But we have a Skills section separate. Skills: leadership & storytelling bullet points. We need to avoid duplication: Preferred qualifications includes "6 years+ of Project Management" twice; we should keep only once? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Duplicated lines: we should remove duplicated lines. So we need to deduplicate. There's duplicate "6 years+ of Project Management". We'll keep one. Also "Experience in marketing automation to deliver personalized marketing." appears similar to earlier "Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale." Not duplicate exactly but similar; we keep both. Now produce HTML. Structure:

  About the role

  The Change Management Martech Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities. This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

  Exempt Status: Yes (not eligible for overtime pay). Workplace Type: Office. Huntington’s approach to office workplace type combines in‑office and flexible work arrangements, allowing teams to deepen connections, maintain community, and do their best work, with remote employees able to come together in offices for moments that matter.

  Responsibilities

  • Change Management (30%)
    • Stakeholder Engagement – Build alignment and support among all teams impacted by marketing, process, or technology changes.
    • Change Impact Assessment – Evaluate how the change affects roles, workflows, responsibilities, and business operations.
    • Communication Strategy – Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
    • Training and Enablement – Equip users with the knowledge, skills, and resources needed to work effectively in the new environment
    • Adoption and Readiness Management – Assess organizational readiness and drive sustained adoption of new processes and tools.
    • Resistance Management – Identify and address concerns or barriers that may prevent successful adoption.
    • Governance and Reinforcement – Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
    • Benefits Realization – Measure and report whether the change is delivering the expected business outcomes and value.
  • MarTech Expertise (50%)
    • Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
    • Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
    • Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap.
    • Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
    • Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.
  • Cross-Functional Leadership & Problem Solving (20%)
    • Inspire and lead a cross-department team to implement and adopt MarTech solutions.
    • Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
    • Proactive problem-solver that can test boundaries and propose creative new solutions.

  But we have nested lists; maybe better to keep top-level

  with each responsibility as
  • containing subheadings? Could also use

    inside but not allowed. We'll keep as above. Alternatively we could have separate

    for each subcategory but instruction says use

    for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should not create additional

    for subcategories. So we can keep responsibility bullets as plain

    with the headings as part of text. Simplify: just list each duty bullet as

    without grouping. But we need to preserve the grouping percentages? Might be okay to include them as part of the bullet text. Thus:

    Responsibilities

    • Change Management (30%) – Stakeholder Engagement – Build alignment and support among all