CENTER PARCS - Narrow Casting

We are seeking a creative and technically skilled professional to develop and implement narrowcasting and promotional campaign solutions for Center Parcs, focusing on brand activation through dynamic visual content.

About the Role

You will design and produce innovative narrowcasting solutions that showcase food offerings, promotions, and brand messaging on LCD screens at Center Parcs locations. This includes creating 3D animations, dynamic food visuals, and playful graphics to enhance guest engagement and improve the dining experience.

The role involves extending these visual campaigns into multichannel marketing efforts, including online banner campaigns, to ensure consistent brand communication across physical and digital platforms.

Responsibilities

• Develop narrowcasting solutions for LCD screens, featuring dynamic 3D animations of food products, promotions, and menu items.
• Create visually engaging and interactive content that informs, entertains, and encourages guest action.
• Design playful animations and graphics that enhance the atmosphere of Center Parcs locations.
• Integrate detailed product information into visual presentations to help guests make informed choices.
• Extend narrowcasting visuals into online banner campaigns for multichannel marketing consistency.
• Collaborate with teams to ensure unified brand identity across all platforms.
• Support an integrated marketing strategy that strengthens brand perception and guest experience.

Skills

• Proficiency in 3D animation and dynamic visual content creation.
• Experience with narrowcasting, digital signage, or digital out-of-home (DOOH) advertising.
• Strong skills in graphic design, motion graphics, and interactive media.
• Ability to design for both physical and digital platforms (e.g., LCD screens, online banners).
• Creative storytelling and brand activation expertise.
• Knowledge of multichannel marketing strategies.
• Attention to detail in presenting product information and promotions.

Recent Projects

Examples of relevant work include:

• Center Parcs Baluba Indoor Speelwereld: Narrowcasting solution featuring 3D animations of food offerings, promotions, and ice creams.
• Center Parcs Snacks & Salads: Dynamic narrowcasting visuals with humorous graphics and detailed product information.
• Multichannel marketing campaigns integrating narrowcasting with online banner ads for consistent brand communication.