Category Marketing Manager
About the role
Whatnot is a live shopping marketplace where sellers build businesses across categories including trading cards, fashion, electronics, and live plants. The Category Marketing Manager will drive hyper‑growth by generating demand and helping sellers grow within an assigned category. Whatnot operates as a remote co‑located team with hubs across the United States, United Kingdom, Ireland, Poland, Germany, and Australia. The company emphasizes fast execution, close user engagement, and building a new live‑commerce industry. The role offers flexibility to work from home or from global office hubs; team members must live within commuting distance of the San Francisco, Los Angeles, Seattle, or New York City hub, and the company values in‑person time for planning, problem‑solving, and connection.
Responsibilities
- Own buyer acquisition for a priority category through campaigns and events that generate demand.
- Plan and execute on‑platform events, product releases, and community moments across multiple channels.
- Manage influencer relationships, content ideation, execution, and reporting.
- Partner with social and paid creative marketers on category tentpole campaigns.
- Measure and iterate on category marketing effectiveness.
Requirements
- Four or more years of marketing experience in a fast‑paced environment.
- Ability to develop and execute marketing plans across multiple channels.
- Strong project management skills and experience leading complex cross‑functional initiatives.
- Experience tracking KPIs and monitoring marketing program success.
- Ability to work with limited guidance and pivot quickly in a fast‑paced startup environment.
Qualifications
- Experience at a high‑growth startup, marketplace, or creator‑focused platform.
- Experience with Creative Suite, Figma, SQL, Hex, Sigma, or similar tools.
- Passion for creator communities or Whatnot categories.
- Experience buying and selling in online marketplaces.
Benefits
- Paid time off
- Health insurance
- Home‑office and connectivity support
- Care benefits
- Retirement plans
- Parental leave
- Whatnot product‑use allowance
Pay
The stated compensation range is $126,000–$165,000.