Category Management Specialist, Marketing - Sonic

Responsibilities

• Support Category Management Team menu strategies in the development of brand and business objectives
• Gather and socialize with Category Management Team overall industry performance, category level data points, market trends, and competitor pricing strategies
• Utilize internal sales data, customer feedback, and competitive information to assess the performance of menu items and categories. Identify opportunities for improvement and recommend adjustments to enhance overall profitability and customer satisfaction.
• Support optimization of the menu across channels (at the restaurant and in digital channels)
• Support Category Management team with all product test, evaluations, and system-wide launches
• Lead administrative efforts in product naming process, legal and research requests, communication plans and manage timing

Requirements

• 4 Year Degree in Marketing or Business Preferred
• 2+ years of experience in Marketing, Data & Analytics, or related field
• Preference given to candidates with QSR experience
• Self-starter with excellent organizational skills with the ability to manage multiple projects and timelines simultaneously
• A basic understanding of brand marketing, consumer behavior, and category trends within the QSR industry
• The ability to analyze data and consumer insights to support business recommendations and category strategies
• Detail-oriented with a focus on accuracy, process management, and execution excellence
• Able to thrive in a fast-paced, dynamic environment and adapt to changing business priorities
• Strategic thinking with a balance of creativity and operational practicality
• Data-driven thinking with innate curiosity and growth mindset
• Strong business acumen and desire for process usage
• Strong presentation and storytelling skills with the ability to communicate clearly to various audiences
• Able to collaborate across cross-functional teams like operations, supply chain, field, and marketing teams
• Proficiency in Microsoft Office Suite, including PowerPoint and Excel
• Interest in food, beverage, and marketing trends, with a desire to learn and grow within category management and brand strategy

Job Details

Job Category: Marketing & Communications

Date Posted: 2026-06-16