Category Insights Manager

About the Role

The Category Insights Manager is an integral part of the Brand team, serving as a leader for insights and shopper behaviors for the O’Keeffe’s brand for each respective retailer within the channel. This role analyzes market data, shopper behavior, and the competitive landscape to generate actionable insights that inform category management strategies, including product assortment, promotion, and distribution. The position supports sales-driving initiatives within a specific product category by collaborating with cross-functional teams across sales, brand, and SS&P, ensuring alignment with brand objectives and customer needs.

Core Competencies

• Insight
• Collaboration
• Communication
• Critical Thinking
• Customer Focus
• Detail Orientation
• Influence
• Flexibility
• Planning
• Problem Solving
• Reasoning
• Self-Management

Responsibilities

• Full analysis and insights of sales fundamentals to gain share profitably.
• Collect and analyze syndicated data (Nielsen, Luminate), retailer data, and internal sales data to identify trends, patterns, and key performance indicators.
• Develop custom reports and dashboards to visualize insights and communicate key findings to stakeholders.
• Analyze and define the growth levers relevant to customers with a specific focus on the category, selling through category insights.
• Serve as a liaison between SS&P and Brand and Sales teams, focusing on specific customers in the field and supporting Sales with category sell-in stories.
• Collaborate with cross-functional teams to develop category strategies aligned with overall business objectives.
• Collaborate with Data Science, Consumer Insights, and retailer teams to provide cohesive data attribution for the business and holistic sell-in stories.
• Track category performance against key metrics (sales, share) and identify areas for improvement.
• Effectively communicate category insights and recommendations to stakeholders across different departments, including sales, brand, and SS&P.
• Develop business opportunities and strategies to grow the brand within the category.
• Serve as the category expert for the Brand and competitive products at a specific customer.
• Act as a key resource for presentations for both internal and external customers.
• Perform other duties as assigned by management.
• Periodic travel may be required.

Requirements

• Demonstrated proficiency in creating inferences and actionable insights from syndicated data and/or customer insights (Nielsen and Luminate/Scintilla experience strongly preferred).
• Bachelor’s degree preferred.
• 7+ years of experience in retail analytics.
• Strong analytic skill set with the ability to provide actionable recommendations based on critical metrics.
• Experience presenting to and selling with retail customers.
• Written and oral communication skills.
• Goal-oriented, confident, outgoing, with a desire to succeed.
• Business analytic platform experience (Power BI or other relevant software).
• Experience in enterprise data stewardship.
• Proficient user of Microsoft Office (Word, Excel, and PowerPoint).

Physical Demands

While performing the duties of this job, the employee is frequently required to stoop, reach, bend, stand, walk, lift, pull, push, grasp, talk, hear, see, and lift up to 25 pounds. Specific vision abilities required by this job include close vision, such as reading handwritten or typed material, and the ability to focus.

Company Values

• Adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
• Have fun, be passionate, and show it!
• Act with integrity and respect in all relationships.
• Communicate openly and appreciate the effort of others.
• Embrace knowledge, growth, and change.
• Strive for excellence in what we do every day!