Category Analyst

About the role

OLIPOP is searching for a Category Analyst to join our team and effectively deliver insights that build and develop compelling data stories to increase sales and market share. In this role you will partner cross-functionally to define business questions, lead analysis, and deliver insights through reporting, syndicated data analysis, and dashboards that inform category, channel and retailer decisions. The Category Analyst plays a pivotal role in translating data into clear insights and recommendations that help sales and category management understand trends, opportunities, and barriers.

Responsibilities

• Leverage syndicated data platforms (e.g., SPINS, Nielsen) to generate insights and recommendations that inform Sales, Category Management, and cross-functional strategy.
• Support Category Management on weekly/monthly data needs.
• Partner with Category Management leadership to lead recurring category analysis and proactively identify trends, risks, and opportunities.
• Partner in sales forecasting by analyzing historical performance, identifying growth drivers, and surfacing implications for future distribution opportunities.
• Lead data analysis for key sales initiatives, including retailer performance analysis and various ad-hoc analyses (sku assortment, promotion, voids, new item launches).
• Independently evaluate and validate business opportunities through rigorous analysis, clearly articulating the 'so what' and recommended next steps.
• Conduct analysis and insights that prove or disprove opportunities.
• Serve as a consultative partner to cross-functional teams by clarifying business questions, shaping analytical approaches, and prioritizing work based on business impact.
• Autonomously manage concurrent projects and requests of varying importance, urgency, and impact with the ability to adjust priorities based on opportunities/needs.

Qualifications

• 3–5+ years of experience in category, sales, or commercial analytics, preferably within the CPG industry.
• Strong Excel/PowerPoint skills required; Previous experience working with SPINS, Nielsen or other syndicated research systems is required.
• Ability to deliver insights across a variety of formats as needed to tell the story to the given audience (verbal, email, spreadsheets, charts, and presentations).
• Ability to analyze, compare and interpret data, and make judgments based upon this knowledge.
• Ability to clearly communicate insights and recommendations to influence audiences ranging from individual contributors to senior leaders and retail partners.
• Demonstrated ability to frame data around business questions and draw actionable conclusions.
• High level of accuracy and attention to detail.
• Ability to work autonomously, prioritize, and multitask.
• Strong planning, organization, and project management skills.
• Excellent interpersonal, written/oral communication, and presentation skills.
• Team-oriented with the ability to interact with all levels of employees in a professional and positive manner.
• Self-starter/quick learner but knows when to ask questions.
• Enthusiastic and comfortable working in an early-stage company. Ability to think rapidly in a growing and changing environment.
• Experience working successfully with remote teams in multiple states, and working with collaboration tools, such as Zoom and Slack.

Reports to

Manager, Category Management

Compensation

$80k-$95k base + bonus

How we work

We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.

What we value

• Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health.
• Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
• Lead at Every Level: Leadership isn't about titles, it's about ownership. We speak up, follow through, and lift each other up. If you've got ideas and initiative, you've got influence.
• Courageous Humility: We're confident in what we bring and curious about what we don't know (yet). We give feedback with care, receive it with grace, and know that real growth takes both.

What we're looking for

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration
• Are fired up by building something new, and making it better every day

Submission of Application Materials

Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.