Category Analyst

About the role

Deep Dive is a business intelligence and insights agency that partners with retailers to shape category and channel strategies that drive growth, market share, and shopper love. We blend the art and science of retail to build merchandising strategies designed to win in every aisle, every store, every day.

Position Overview

We are seeking a Category Analyst to support the category management team in driving growth and insights across our retail partners. This role involves analyzing category performance, supporting category strategy development, maintaining reports and dashboards, identifying insights, and assisting with assortment and merchandising support.

What You'll Do

• Analyze Category Performance
• Pull, organize, and interpret syndicated and retailer data (Nielsen, Circana, Numerator, Greenfield/VIQ) to evaluate category, brand, and item performance.
• Support Category Strategy
• Partner with Category Managers to assist in developing retailer-specific category strategies and business reviews.
• Build Reports & Dashboards
• Maintain and update regular reports, scorecards, and dashboards that track key sales and share metrics.
• Identify Insights
• Translate data into clear insights and visualizations that tell the story behind business trends and shopper behavior.
• Assortment & Merchandising Support
• Auxiliary SKU productivity analysis, assortment recommendations, and planogram updates.
• Promotional & Pricing Analysis
• Support post-promotion evaluations and provide insights on pricing strategy effectiveness.

What You Bring

• 1-3 years of experience in data analytics or shopper insights, preferably in the CPG industry.
• Familiarity with syndicated data tools (Nielsen, Circana, Numerator) and/or retailer data systems (Greenfield/VIQ etc.).
• Strong Excel skills; experience with Power BI, Tableau, or other visualization tools is a plus.
• Curiosity, excellent analytical, organizational, and problem-solving abilities.
• Strong communication skills and the ability to present data in a clear, compelling way.
• A collaborative mindset and eagerness to learn within a fast-paced, team-oriented environment.

Compensation

The expected base salary range for this position is $70,000 - $80,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

• Health benefits including medical, dental, vision, STD/LTD, paid maternity/paternity leave, and life insurance.
• Cash compensation program providing market industry base salary, bonuses, and 401K.
• Unlimited paid time off.

Equity and Inclusion

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees, communities, and clients. MPG’s DEIB efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team.

Equal Opportunity & Accommodation

We are dedicated to creating an accessible and inclusive application and selection process. Should you require accommodation during the recruitment or hiring process, please contact our Talent Acquisition team at talent.acquisition@mpgllc.com and we will work with you to meet your accessibility needs.