CARE Product Manager

The Role

The CARE Product Manager will own the full CARE subscription business, including enrollment, retention, gunsmith service protocol, tier architecture, and member communication.

The CARE Product Manager will position CARE not as a service contract but as an ownership identity - the signal that a Staccato owner is serious about their platform and the performance it delivers.

Key Responsibilities

• Launch the CARE Enrollment Sequence - Day One: Design the founding member onboarding experience to be exceptional. Ensure the qualified prospect outreach sequence is built and ready for launch.
• Arcitect the Tier Model as a Progression System: Design the tier structure to feel like an achievement and a signal of deeper commitment to the Staccato community.
• Design the Gunsmith Service Protocol: Establish the service communication standard, turnaround time commitments, and CARE Gunsmith Video program.
• Build Retention Economics: Own CARE churn rate, net revenue retention, and tier upgrade rate. Design retention interventions to identify at-risk subscribers before they cancel.
• Own the CARE Pricing Recommendation to the Board: Develop and present the CARE pricing recommendation to the SVP, Consumer Direct and board within 60 days of start.
• Partner with the CET Team on Enrollment Activation: Work with the Customer Experience Team to ensure the Ecosystem member communication queue is equipped to convert core business support interactions into CARE enrollment conversations.
• Market Analysis and Opportunity Sizing: Continuously analyze the competitive landscape, customer behavior data, and category trends to identify untapped commercial opportunities within your division.
• Go-to-Market Planning: Own the comprehensive go-to-market plan for every new product, program, or initiative within your division.
• Channel Strategy and Execution: Define and manage the channel mix for your division - direct-to-consumer eCommerce, dealer network, Ranch point of sale, and CET enrollment - with explicit revenue targets and conversion metrics for each channel.
• Dealer and Internal Team Product Training: Build and maintain product training materials for both the dealer network and internal teams - including CET, SET, and Ranch staff.

Qualifications

• Experience: 7+ years in subscription, membership, or premium service program management. Consumer or prosumer subscription experience strongly preferred. Premium service programs, luxury membership organizations, or high-end sporting goods membership backgrounds are directly applicable.
• Retention Economics: Deep understanding of churn modeling, cohort analysis, net revenue retention, and retention intervention design. Has built the retention model for a subscription program from scratch.
• Data Literacy: Comfortable with subscription analytics - MRR, LTV, churn rate, cohort retention curves, and net revenue retention. Can build a retention model in a spreadsheet and translate it into an operational playbook.
• Cross-Functional Program Management: Demonstrated ability to manage a subscription program across multiple internal stakeholders - operations, technology, marketing, and finance - without direct authority over any of them.
• Communication and Stakeholder Management: Comfortable presenting subscription economics to executive leadership and board-level audiences. Can translate complex retention modeling into a clear business narrative.
• Brand Alignment: Passion for Staccato’s values. Firearms ownership or familiarity strongly preferred. The CARE relationship is between a Staccato owner and their firearm - the CARE Product Manager must feel that relationship personally to design it authentically.
• Market Analysis and Project Brief Writing: Demonstrated experience conducting market and competitive analysis and translating findings into structured project briefs or business cases. Has sized a market opportunity, defined a target segment, modeled the revenue potential, and presented the brief to executive leadership for prioritization and investment approval.
• Go-to-Market Strategy: Has built and executed a comprehensive go-to-market plan for a consumer product or program - including channel strategy, pricing, promotional calendar, and post-launch optimization. Understands the difference between a launch plan and a GTM strategy.
• Channel Strategy: Understands multi-channel commerce - including direct-to-consumer, wholesale/dealer, and proprietary retail channels - and can build a channel mix strategy that optimizes for both revenue and brand positioning. Has managed channel conflict and knows how to protect margin across a mixed-channel model.
• Training and Enablement: Has built product training curricula for a sales team, dealer network, or customer-facing staff. Knows that the best product fails at the point of sale without trained advocates. Comfortable creating training materials, facilitating sessions, and measuring training effectiveness through conversion metrics.