Capital Sales Executive

General Accountability

The Capital Sales Executive is responsible for selling TULSA-Pro to both new and existing hospital and imaging center accounts within the assigned territory.

Duties And Responsibilities

• Generate market awareness and drive sales of TULSA-Pro within an assigned sales territory.
• Generate a high volume of sales activity including in-person prospecting, product evaluations, phone calls, proposal / contract generation, customer presentations, and negotiations.
• Ensure that pipeline supports achievement of monthly, quarterly, and annual goals.
• Manage the complex sales process into new hospitals, HW, SW and service upgrades and additional systems into existing hospitals.
• Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support.
• Effectively manage transition of initial sale and installation to the account management team to drive procedural volume and growth.
• Achieve quarterly sales targets with a goal of closing 3 new programs with a purchase of packs with a strategic plan within a year.
• Partner with the Director of Sales to develop a sales plan for their assigned territory to meet and exceed goals.
• Initiate contact with C suite and senior hospital administrators.
• Drive market awareness and increase sales of TULSA-Pro within the assigned territory.
• Generate a high volume of sales activity, including in-person prospecting, product evaluations, phone calls, proposal and contract generation, customer presentations, and negotiations.
• Manage the complex sales process for new hospital accounts, including hardware, software, service upgrades, and additional systems for existing hospital customers.
• Build clinical and administrative support through presentations, executive meetings, marketing events, and reimbursement support.
• Oversee the transition from the initial sale and installation to the account management team to drive procedural volume and ongoing growth.
• Meet quarterly sales targets with the goal of securing 3 new program installations and pack purchases within the year, following a strategic plan.
• Collaborate with the Director of Sales to develop a targeted sales plan for the territory to meet and exceed objectives.
• Establish contact with C-suite and senior hospital administrators to build strategic partnerships.
• Manage relationships with key customer stakeholders, including Clinical Nursing, C-suite Executives, Hospital Administrators, Urologists, Radiologists, and Interventional Radiologists.
• Build a compelling business case for system approval and purchase by developing relationships with stakeholders and delivering a strong value proposition.
• Lead contract creation, negotiation, and management activities, overcoming any challenges with administration and purchasing teams.
• Oversee revenue recognition activities while ensuring a successful system installation and program launch.
• Stay current with hospital credentialing requirements, including routine background checks, inoculations, and necessary training.

Education And Certification

• Minimum Bachelor’s degree or equivalent experience required.

Key Attributes (experience, Skills And Technical Knowledge)

• Minimum of 2-3 years of sales experience in the medical device industry.
• Strong understanding of the capital procurement process within hospitals or imaging centers.
• Excellent communication and interpersonal skills.
• Demonstrated success in capital medical equipment sales, with a proven track record of achieving sales targets.
• Self-motivated and capable of working independently; skilled in critical thinking and problem-solving in high-pressure situations.
• Willingness and ability to travel approximately 80%, depending on account distribution.