Campus Dining Engagement Coordinator

About the role

The Campus Dining Engagement Coordinator under the supervision of the Director of Marketing & Communications, performs a wide variety of communication and marketing duties and engagement activities related to the mission and goals of Campus Dining to improve the dining experience for residents, staff, faculty, and campus visitors.

Responsibilities

• Campus Dining Engagement Coordination - 75%
  • Develops program promotional material to build interest and awareness for on and off campus participants with our Dining program.
  • Coordinates activities including events and promotional materials and products designed to promote awareness of Campus Dining activities.
  • Plans and develops opportunities for event appearances, partnerships, cross promotions and tabling’s to promote dining program offerings.
  • Identify and coordinate development of submittals and applications for varied awards, recognition and/or program profile pieces that will assist Campus Dining in earning program accolades.
  • Coordinate an annualized structure of programs and promotions.
  • Coordinate resources appropriately to the segmented markets being served at each event.
  • Ensure web outlets, digital signage, signage, and any other branded material is in presentable shape with accurate and timely information.
  • Develop specific articles, submittals, and varied other collateral specific to departmental goals, target audience and identified needs.
  • Develop specific articles, submittals, and varied other collateral specific to departmental goals, target audience and identified needs.
  • Manage and direct all marketing and communications for Campus Dining.
  • Oversee the coordination of all graphics and marketing needs within Campus Dining.
  • Administer marketing budget as assigned, ensuring that budget goals are met.
  • Provide comprehensive resolution to problems, complaints, issues and/or concerns from constituencies.
• Analysis - 25%
  • Researches, analyzes, monitors and evaluates marketing reporting results to Campus Dining’s Sr. Leadership.
  • Designs and conducts market research to assess needs & preferences of various patron groups.
  • Maintains connections with other university programs to glean best practices and maintain a connection to collegiate trends.
  • Develops goals and forecasts for program participation and campaign efficacy.
  • Provides work leadership and effective delegation to student ambassador team to achieve program initiatives.
  • Leverage various data sources to ensure effective analysis of various programs and campaigns including but not limited to; Campus Dining social media/web site analytics, IT system records and related campus systems.
  • Track effectiveness of marketing concepts and adopt best practices vetted from industry partners and successful initiatives.
  • Maintain knowledge of industry best practices and benchmarks.
  • Assess program offerings based on trends and provide recommendations to Sr. Leadership.
  • Develop quarterly and annual reports for major accomplishments; statistics from programs, initiatives, and partnerships; program attendance, market research and any other results critical to continued innovation and success of the program.

Requirements

• Bachelor's Degree and/or equivalent experience/training
• 1-3 years experience in social media management, content creation/design, content marketing, networking and media relations across channels for an organization, company or institution.
• 1-3 years experience with Adobe Creative Cloud, or equivalent applications, Microsoft Office, and familiarity with Macintosh and Windows operating systems.
• Knowledge of marketing principles, concepts, strategies and best practices.
• Highly developed communication and organizational skills, along with strong written and verbal skills.
• Strong people engagement skills.
• Ability to work a flexible schedule.
• Ability to provide excellent customer service.
• Strong demonstrated writing skills.
• Ability to excel in a team environment.
• Skills in social media management, content design, networking and media relations.
• Strong interpersonal, relationship, negotiation and presentation skills.
• Knowledge of marketing principles, concepts, strategies and best practices.
• Ability to organize programs.
• Commitment to diversity and be comfortable working within diverse populations.

Qualifications

• Bachelor's Degree
• 1-3 years experience in social media management, content creation/design, content marketing, networking and media relations
• 1-3 years experience with Adobe Creative Cloud, or equivalent applications, Microsoft Office, and familiarity with Macintosh and Windows operating systems
• Knowledge of marketing principles, concepts, strategies and best practices
• Highly developed communication and organizational skills, along with strong written and verbal skills
• Strong people engagement skills
• Ability to work a flexible schedule
• Ability to provide excellent customer service
• Strong demonstrated writing skills
• Ability to excel in a team environment
• Skills in social media management, content design, networking and media relations
• Strong interpersonal, relationship, negotiation and presentation skills
• Knowledge of marketing principles, concepts, strategies and best practices
• Ability to organize programs
• Commitment to diversity and be comfortable working within diverse populations