Campaign Strategy Senior Associate

The Position

FanDuel is seeking a Campaign Strategy Senior Associate to join our dynamic Sportsbook marketing team. Key responsibilities include leading the execution of sport-specific marketing campaigns, supporting the development of campaign strategies, managing creative production, and driving execution to deliver high-impact assets. This role requires collaboration with stakeholders across Go-To-Marketing, Product, Creative, and Marketing channel owners to ensure seamless delivery of campaign plans and optimize performance through data-driven insights.

The Game Plan

• Support the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
• Own seamless asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards.
• Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
• Assess the efficacy of key campaigns with Go-To-Marketing, Insights, and Analytics teams, adapting future campaigns based on learnings.
• Auxiliary in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies.
• Promote cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
• Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
• Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
• Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

Stats

• 3+ years of marketing or agency experience preferred
• Bachelor’s degree strongly preferred
• Strong project management skills
• Proactive problem-solving
• Data-driven mindset
• Excellent communication skills
• Cross-functional collaboration

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. The company consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. FanDuel Group also operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Player Benefits

• Affordable health plans (some as low as $0 per paycheck)
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities (based on performance)
• 401(k) with up to a 5% match
• Commuter benefits
• Pet insurance
• Other employee benefits
• Short-term or long-term incentive compensation
• Paid personal time off and 14 paid company holidays
• Paid sick time in accordance with all applicable state and federal laws