Client Strategy Senior Associate
PMG · New York, NY · 3 wk ago
HybridBusiness DevelopmentFull-time
What You Will Do
- Develop and support full-funnel media strategies with a strong emphasis on performance outcomes, integrated paid digital channels to drive measurable business impact.
- Own and evolve methods to manage media budgets effectively, providing thoughtful forecasting and maintaining agility to optimize campaign performance in real-time, always aligning with evolving client goals.
- Monitor and analyze campaign performance, working closely with media and analytics teams to translate insights into actionable recommendations that drive value for clients.
- Lead in maintaining project organization by overseeing operational workflows, schedules, and go-to-market operations, ensuring seamless project execution and prioritization.
- Engage in direct client communications to foster strong relationships, understand their evolving needs, and proactively identify growth opportunities with regular, clear updates across all touchpoints.
- Show flexibility and adaptability in using preferred client platforms (e.g., Microsoft Suite, Google Workspace) to ensure smooth collaboration and efficient workflows.
- Build a foundational understanding of each client’s business by analyzing industry trends, target audiences, and competitive landscapes, creating a strategy that aligns with their unique market position.
- Partner with clients and cross-functional teams to define clear, measurable digital marketing objectives, laying the groundwork for effective campaign execution.
What You Will Bring
- 3+ years of experience in Client Strategy, with a bachelor’s degree or equivalent work experience.
- You bring hands-on experience supporting integrated marketing campaigns, with a strong understanding of media channels and campaign performance metrics.
- You are skilled at translating campaign data into clear takeaways, helping connect strategic goals with executional outcomes.
- You are proficient in managing timelines, deliverables, and communication across internal teams and client stakeholders.
- You contribute to the development of briefs and strategic decks, helping articulate insights, positioning, and performance narratives.
- You collaborate across media, creative, and analytics to ensure client strategies are aligned, effective, and well-executed.
- You demonstrate strong attention to detail, a proactive mindset, and a desire to grow within a fast-paced, client-focused environment.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.