Campaign Strategy Director

The Position

FanDuel is seeking a Campaign Strategy Director to join our Sportsbook Campaign Strategy team. The role involves developing and executing marketing campaign strategies that drive business growth across key verticals, working closely with cross-functional partners.

The Game Plan

• Develop and evolve campaign strategy based on commercial objectives and market insights, ensuring alignment across all marketing verticals and sports moments.
• Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs that guide all campaign development and ensure consistent quality and brand alignment.
• Lead and coordinate with external agencies and internal creative teams to ensure all campaign work aligns with FanDuel brand identity and strategic direction.
• Own the planning and flawless execution of major tentpole campaigns rooted in customer insights and commercial objectives, with clearly defined KPIs and success metrics.
• Coordinate key deliverables across teams to ensure alignment on strategy, timelines, output expectations, operating from a single shared playbook.
• Deliver post-campaign analysis and data-driven learnings, translating insights into actionable recommendations that optimize future campaigns and drive continuous improvement.
• Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.

Stats

• 8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies.
• Strategic mindset – Ability to develop and evolve campaign strategy based on business objectives, market dynamics, and performance insights to drive category leadership.
• Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.
• Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders.
• Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
• Excellent communication skills – Able to articulate campaign strategy and results through compelling presentations, postmortems, and reports that drive stakeholder alignment and organizational learning.
• Sports & gaming affinity – Genuine enthusiasm for sports culture with instinct for what resonates with sports fans and bettors, or proven ability to quickly develop this domain expertise.

About Fanduel

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Player Benefits

• Affordable health plans with programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• The applicable salary range for this position is $146,000 - $183,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.
• This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.