Campaign Operations Manager - Temporary with Potential for Full-Time

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Plum", "The Opportunity", "What You'll Own", "Requirements", "Benefits". Also maybe "Temporary-to-Full-Time Opportunity". According to rules: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to map sections accordingly. We have content: About Plum (company description). Could be "About the role"? Actually "About Plum" is about company, not role. But we can still use heading "About the role"? The instruction says use those headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests we can use those headings if appropriate. We have sections: About Plum (company overview) maybe treat as "About the role"? Not exactly. Could use "About the role" heading and put company description there? Might be okay. But better to follow content: we have "About Plum" as intro. Could use heading "About the role" and include that description. Or we could not include a heading if not matching? The rule: "Prefer a few substantive sections over many thin ones." We need to include sections only when posting has real, specific content. We have content for: About Plum (company), The Opportunity (role description), What You'll Own (responsibilities), Requirements, Benefits, Temporary-to-Full-Time Opportunity (maybe part of About the role). Also Pay is mentioned: "Hourly rate is $40 - $48." So we need a Pay section. Schedule not mentioned, so omit. Thus sections: About the role (company overview + opportunity?), Responsibilities (What You'll Own), Requirements, Benefits, Pay. We must not repeat job title as heading. No Job ID. We must use

• for any list of duties/requirements/benefits. So we need to turn bullet points into lists. We need to preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like cookie/navigation/legal/EEO etc. The posting didn't have those. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. About Plum paragraph: "Plum AI is an AI-powered technology company helping lenders identify opportunities, re-engage relationships, and create new pipeline through highly personalized outreach. Built by lenders for lenders, Plum combines AI, data, automation, and managed campaign execution to help financial institutions turn their existing data and new market opportunities into meaningful conversations. Our campaigns are not traditional mass email marketing. Plum uses AI and prospect-level data to create personalized, one-to-one outreach while leveraging specialized sending infrastructure and campaign technology to protect customer domains and maximize deliverability." The Opportunity paragraph: "Plum is seeking an experienced Campaign Operations Manager to join our team in a temporary role with the potential to transition into a full-time position. We need someone who can step in quickly and take hands-on ownership of campaign execution. This is not primarily a strategy or content-marketing position. You will be actively working inside Instantly and SmartReach, setting up campaigns, managing sending accounts, loading and validating contact data, monitoring deliverability, troubleshooting issues, and ensuring campaigns launch and run successfully. Because this role is designed to provide immediate operational support, prior hands-on experience with both Instantly and SmartReach is required. We are looking for someone who understands outbound campaign operations and can become productive quickly with minimal platform training. For the right person, this temporary assignment has the potential to develop into a permanent role as Plum continues to scale its campaign operations." We could combine About Plum and The Opportunity under "About the role". Or separate: maybe "About the role" includes company description and opportunity. That's fine. What You'll Own: list of responsibilities broken into categories: Campaign Setup & Execution, Email Infrastructure & Deliverability, Contact & Data Management, Personalization & Messaging QA, Campaign Monitoring & Optimization, Reporting & Customer Success Support. Each category has bullet points. We need to output
  • for any list of duties/requirements/benefits. So each bullet becomes
  • . Could also group under headings? The rule only says use

    for section headings, and

    • for any list of duties/requirements/benefits, and

      for prose. So we can have headings for each major section (About the role, Responsibilities, Requirements, Benefits, Pay). Under Responsibilities we could have subheadings? Not specified; we could just make a big list. But to preserve structure, we could keep headings inside? Not allowed? Only specified headings are those; but we could still use

      for subheadings? The instruction says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but to be safe we stick to those. So we will have one Responsibilities section with a big list combining all duties. Similarly Requirements: list of required/strongly preferred and nice to have. We'll make a list. Benefits: list of benefits. Pay: we have hourly rate $40 - $48. Also note about compensation determination. We'll put that in a

      maybe. We must not include placeholder text like "commensurate with experience". Not present. Let's craft. HTML:

      About the role

      Plum AI is an AI-powered technology company helping lenders identify opportunities, re-engage relationships, and create new pipeline through highly personalized outreach. Built by lenders for lenders, Plum combines AI, data, automation, and managed campaign execution to help financial institutions turn their existing data and new market opportunities into meaningful conversations. Our campaigns are not traditional mass email marketing. Plum uses AI and prospect-level data to create personalized, one-to-one outreach while leveraging specialized sending infrastructure and campaign technology to protect customer domains and maximize deliverability.

      Plum is seeking an experienced Campaign Operations Manager to join our team in a temporary role with the potential to transition into a full-time position. We need someone who can step in quickly and take hands-on ownership of campaign execution. This is not primarily a strategy or content-marketing position. You will be actively working inside Instantly and SmartReach, setting up campaigns, managing sending accounts, loading and validating contact data, monitoring deliverability, troubleshooting issues, and ensuring campaigns launch and run successfully. Because this role is designed to provide immediate operational support, prior hands-on experience with both Instantly and SmartReach is required. We are looking for someone who understands outbound campaign operations and can become productive quickly with minimal platform training. For the right person, this temporary assignment has the potential to develop into a permanent role as Plum continues to scale its campaign operations.

      Responsibilities

      • Build, configure, launch, and manage customer campaigns in Instantly and SmartReach
      • Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously
      • Upload, map, validate, and QA prospect lists before campaigns go live
      • Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings
      • Manage campaigns targeting both existing customer relationships for reactivation and newly sourced prospects
      • Perform thorough pre-launch QA to ensure the correct audience, messaging, sending accounts, exclusions, and settings are in place
      • Maintain campaign calendars and keep launches moving against committed timelines
      • Manage lookalike sending accounts and domains used to protect customers' primary email domains
      • Coordinate and monitor inbox warm-up before campaign launch
      • Manage appropriate sending ramp-up and daily sending volumes
      • Monitor sender reputation, bounce rates, spam signals, unsubscribes, and other deliverability indicators
      • Troubleshoot sending-account connections, reply routing, campaign configuration, and other platform issues
      • Work comfortably with Microsoft 365 and Google Workspace sending environments
      • Identify potential deliverability problems early and take or recommend corrective action
      • Work with Plum's Data Science and Account Management teams to prepare campaign audiences
      • Validate contact files and identify duplicates, missing information, malformed records, or other data-quality issues
      • Properly manage existing contacts, newly sourced prospects, exclusion lists, blacklists, and suppression lists
      • Ensure contacts are assigned to the appropriate loan originator, salesperson, territory, sending account, and campaign
      • Coordinate contact enrichment and data corrections as needed
      • Maintain strong data hygiene throughout campaign execution
      • Translate approved customer messaging into executable campaign sequences
      • QA AI-generated and personalized outreach to ensure messages sound natural and appropriate for the individual recipient
      • Validate personalization fields, variables, and prospect-specific content before launch
      • Recognize messaging that could appear generic, automated, repetitive, or inappropriate given an existing customer relationship
      • Ensure follow-up sequences maintain the feel of genuine one-to-one communication
      • Monitor active campaigns daily
      • Track sending activity, delivery, replies, meaningful responses, positive responses, bounces, unsubscribes, and other campaign indicators
      • Identify abnormal campaign behavior or performance trends and escalate issues quickly
      • Pause or adjust campaigns when deliverability, data quality, messaging, or customer concerns require intervention
      • Optimize sending volumes, sequencing, timing, and configuration based on campaign performance
      • Ensure customer replies are routed correctly to the appropriate real inbox or team member
      • Help distinguish meaningful business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses
      • Provide Account Managers with accurate, timely campaign status and performance information
      • Maintain clear reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and other agreed-upon KPIs
      • Proactively surface campaign risks, delays, dependencies, and blockers
      • Document campaign setup, changes, issues, and resolutions
      • Support campaign performance reviews and identify opportunities for improvement
      • Partner closely with Account Management to ensure execution aligns with customer expectations and commitments

      Requirements

      • Hands-on experience managing outbound email campaigns
      • Direct experience with Instantly and SmartReach required
      • Strong understanding of email deliverability, domain reputation, inbox warm-up, sending limits, bounce management, and sender health
      • Experience managing multiple sending accounts and inboxes
      • Experience importing and managing large prospect/contact lists
      • Strong Excel/CSV skills, including filtering, validation, deduplication, and field mapping
      • Ability to troubleshoot campaign-platform and email-account configuration issues independently
      • Exceptional attention to detail and strong QA habits
      • Ability to manage multiple customers, campaigns, and deadlines simultaneously
      • Strong written communication skills and good judgment around outbound messaging
      • Nice to have: Experience in financial services, commercial lending, commercial real estate, mortgage, banking, or B2B fintech
      • Nice to have: Experience with Salesforce, HubSpot, or Microsoft Dynamics 365
      • Nice to have: Experience with CRM-integrated outreach
      • Nice to have: Experience with AI-generated or highly personalized outbound messaging
      • Nice to have: Experience working in a managed-service environment
      • Nice to have: Understanding of contact enrichment, segmentation, suppression lists, and CRM data hygiene