Campaign Operations Manager - Temporary with Potential for Full-Time

About the role

Plum is an AI‑powered technology company helping lenders identify opportunities, re‑engage relationships, and create new pipeline through highly personalized outreach. The company is seeking an experienced Campaign Operations Manager for a temporary assignment with the potential to transition into a full‑time position. The role focuses on hands‑on campaign execution inside Instantly and SmartReach, including setup, sending‑account management, data validation, deliverability monitoring, troubleshooting, and ensuring successful campaign launches.

Responsibilities

• Campaign Setup & Execution
  • Build, configure, launch, and manage customer campaigns in Instantly and SmartReach.
  • Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously.
  • Upload, map, validate, and QA prospect lists before campaigns go live.
  • Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings.
  • Maintain campaign calendars and keep launches moving against committed timelines.
• Email Infrastructure & Deliverability
  • Manage lookalike sending accounts and domains to protect customers' primary email domains.
  • Coordinate and monitor inbox warm‑up before launch.
  • Manage sending ramp‑up, daily volumes, and monitor sender reputation, bounce rates, spam signals, and unsubscribes.
  • Troubleshoot sending‑account connections, reply routing, and campaign configuration issues.
  • Work with Microsoft 365 and Google Workspace sending environments and identify early deliverability problems.
• Contact & Data Management
  • Collaborate with Data Science and Account Management teams to prepare campaign audiences.
  • Validate contact files, identify duplicates, missing information, malformed records, and other data‑quality issues.
  • Manage existing contacts, newly sourced prospects, exclusion lists, blacklists, and suppression lists.
  • Assign contacts to the appropriate loan originator, salesperson, territory, sending account, and campaign.
  • Coordinate contact enrichment and data corrections as needed while maintaining strong data hygiene.
• Personalization & Messaging QA
  • Translate approved customer messaging into executable campaign sequences.
  • QA AI‑generated and personalized outreach to ensure natural, appropriate language.
  • Validate personalization fields, variables, and prospect‑specific content before launch.
  • Identify and correct messaging that appears generic, repetitive, or inappropriate.
  • Ensure follow‑up sequences retain a genuine one‑to‑one feel.
• Campaign Monitoring & Optimization
  • Monitor active campaigns daily for sending activity, delivery, replies, meaningful responses, bounces, unsubscribes, etc.
  • Identify abnormal behavior or performance trends and escalate quickly.
  • Pause or adjust campaigns when deliverability, data quality, messaging, or customer concerns arise.
  • Optimize sending volumes, sequencing, timing, and configuration based on performance data.
  • Ensure replies are routed correctly to real inboxes or team members and distinguish actionable responses from automated ones.
• Reporting & Customer Success Support
  • Provide Account Managers with accurate, timely campaign status and performance information.
  • Maintain clear reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and other KPIs.
  • Proactively surface campaign risks, delays, dependencies, and blockers.
  • Document campaign setup, changes, issues, and resolutions.
  • Support performance reviews and identify opportunities for improvement.
  • Partner closely with Account Management to align execution with customer expectations.

Requirements

• Hands‑on experience managing outbound email campaigns.
• Direct experience with Instantly and SmartReach (required).
• Strong understanding of email deliverability, domain reputation, inbox warm‑up, sending limits, bounce management, and sender health.
• Experience managing multiple sending accounts and inboxes.
• Experience importing and managing large prospect/contact lists.
• Strong Excel/CSV skills, including filtering, validation, deduplication, and field mapping.
• Ability to troubleshoot campaign‑platform and email‑account configuration issues independently.
• Exceptional attention to detail and strong QA habits.
• Ability to manage multiple customers, campaigns, and deadlines simultaneously.
• Strong written communication skills and good judgment around outbound messaging.
• Nice to have: experience in financial services, commercial lending, commercial real estate, mortgage, banking, or B2B fintech.
• Nice to have: experience with Salesforce, HubSpot, or Microsoft Dynamics 365.
• Nice to have: experience with CRM‑integrated outreach and AI‑generated or highly personalized outbound messaging.
• Nice to have: experience working in a managed‑service environment and understanding of contact enrichment, segmentation, suppression lists, and CRM data hygiene.

Ideal Candidate

The successful candidate will open campaigns with thousands of contacts, multiple sending accounts, personalized messaging, suppression requirements, and reply‑routing rules, and immediately begin checking every detail. They proactively investigate inbox issues, flag rising bounce rates, correct personalization fields before launch, and ensure replies reach the correct inbox. They understand that each message represents the customer’s brand and that flawless execution directly impacts the customer experience. Most importantly, they enjoy the hands‑on work of campaign operations, troubleshooting, organization, and delivering campaigns successfully.

Employment Type

This position begins as a temporary assignment, allowing both Plum and the Campaign Operations Manager to evaluate long‑term fit while addressing an immediate need. The role can convert to full‑time employment based on performance, business needs, and mutual fit.

Benefits

• Fast‑paced, collaborative startup culture with high visibility.
• Autonomy, flexibility, and a flat corporate structure that encourages direct input.
• Opportunity to make a meaningful impact in building the company and its culture.
• Equity in a financial‑technology startup.
• Generous health, dental, and vision coverage for employees and family members.
• 401(k) retirement plan.
• Eleven paid holidays and unlimited discretionary vacation days.
• Competitive compensation and bonus potential.

Pay

Hourly rate $40 – $48. The range reflects the minimum and maximum target for new‑hire salaries; actual pay is determined by work location, skills, experience, and relevant education or training.