Campaign Marketing Specialist

About the role

You'll be a key player in strategizing, planning, and executing marketing campaigns and follow-up activities in partnership with internal stakeholders, including content creation and marketing activities such as events, conferences, webinars, and whitepapers. This role thrives in a fast-moving environment with many stakeholders, working closely with the business development team and practice leaders to grow relationships in key verticals and drive marketing-qualified leads.

Responsibilities

• Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
• Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
• Perform post-event outreach, follow-ups, and recaps
• Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
• Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
• Maintain content calendars and collaborate with product SMEs on blogs and white papers
• Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
• Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
• Identify industry trends and review analyst reports to share insights with the broader team
• Cultivate ongoing knowledge of digital transformation and technology trends
• Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities
• Become well-versed in solution offerings, services, and capabilities

Qualifications

• 2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once
• Experience driving leads and planning marketing activities
• Exceptional written and verbal communication skills
• Great project management skills
• Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
• Highly organized with strong attention to detail
• Excellent computer skills, including Excel and PowerPoint
• Experience with AI tools such as Anthropic's Claude and OpenAI's ChatGPT
• Knowledge of email marketing and web analytics is preferred
• Marketing, business, or communications degree preferred