Campaign Manager - US

What You Will Do

• Execute global integrated marketing campaigns for your market segment, communicating the campaign plan, execution, and performance with cross-functional partners and key stakeholders.
• Execute the campaign planning process for your market segments, ensuring that campaigns are built out at least one business quarter in advance to maximize productivity.
• Ensure campaigns are generating high quality leads targeted by industry, company size, and region aligned to ICPs
• Work with cross-functional partners and team members to implement integrated marketing campaigns encompassing multi-channel tactics including but not limited to email marketing, digital advertising, social media, webinars, events and a variety of other tactics to grow the sales pipeline.
• Drive alignment with marketing and cross-functional partners across Product Marketing, Digital, Regional Field Marketing, Marketing Operations, Brand & Creative, Sales and Global Communications and other relevant stakeholders, to complete successful campaign launches across the organization.
• Collect feedback from the field marketing teams to understand local customer needs and refine campaign strategies for relevance and impact.
• Document campaign performance metrics, key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
• Drive internal communications and report on campaign performance, keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to build field programs that improve campaign performance.
• Partner with our Product Marketing team to align messaging, content and Sales Plays, and understand relevant solutions and use cases that roll into each campaign.
• Partner with Marketing Operations to analyze campaign performance, and make adjustments where necessary to optimize results.
• Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new global best practices.
• Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast

What You Need To Be Successful In This Role

• Bachelor’s degree with equivalent combination of education and experience
• Experience within SaaS or a high tech business
• Typically 5+ years of Campaign Management experience with a demonstrated ability to execute and contribute to successful fully integrated marketing campaigns
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Experience with analytical tools and ability to dive deep into metrics and reporting
• Deep understanding of persona marketing, marketing automation, performance marketing, and email marketing tactics and technology
• Ability to clearly articulate and deliver on campaign goals, strategy and execution elements to multiple audiences
• Proven ability to partner effectively with multiple different marketing stakeholders and work effectively with sales teams
• Highly organized and detail oriented