Campaign Manager

About the role

Celigo is looking for a Campaign Manager to design and execute integrated, AI-powered marketing programs within the ecommerce segment. This role architects sophisticated multi-channel campaigns from concept through measurement, combining automation, intent signals, and creative strategy to drive meaningful engagement, audience growth, and measurable campaign impact across this fast-moving landscape. You thrive in a fast-moving environment with a startup mentality, balance strategy and execution, manage multiple priorities, adapt to changing business needs, and take ownership of campaigns from planning through optimization.

Responsibilities

• Architect integrated marketing campaigns from concept through post-campaign analysis, in alignment with global stakeholders and centralized decision-making frameworks.
• Own the full campaign arc, including the parts that fall between team lanes, and move on gaps before anyone has to flag them.
• Translate business priorities into clear campaign strategies, target audiences, messaging frameworks, and channel plans, ensuring every program ties back to revenue outcomes.
• Build and manage a multi-channel campaign roadmap aligned to strategic marketing priorities and audience engagement objectives for the ecommerce segment.
• Design and implement AI-powered campaign automation workflows using intent signals, behavioral data, and engagement patterns to trigger personalized outreach and nurture sequences.
• Use AI to accelerate content development, audience segmentation, and performance analysis, focusing on strategic and creative judgment.
• Define campaign audiences using firmographic, behavioral, and intent data, and partner with product marketing and content teams to develop campaign narratives and asset requirements.
• Design and execute experimentation frameworks (A/B and multivariate tests) across messaging, creative, channels, and offers, iterating in tight cycles.
• Execute multi-channel campaigns across email, digital, and events, coordinating timelines, assets, and launches across teams to ensure on-time, cohesive delivery.
• Support field- and segment-specific programs, including ecommerce-focused events and campaigns.
• Define success metrics and measurement plans for every campaign, translating performance data into clear, actionable insights and recommendations for leadership.
• Work with MOPS to build and manage campaigns in Salesforce and HubSpot, including automation, tracking, and attribution, ensuring data integrity and accurate reporting.
• Continuously improve campaign processes and workflows to scale execution as the team and the ecommerce segment grow.
• Serve as the central go-to-market owner for the segment, working across Sales, Product Marketing, Content, RevOps, and Field Marketing to deliver cohesive, results-driven execution.

Requirements

• 5+ years in B2B campaign management or demand generation, with demonstrated progression to strategic campaign architecture roles.
• Experience architecting and executing sophisticated, multi-channel campaigns for B2B SaaS that integrate automation, intent signals, and personalization (iPaaS or integration platform experience preferred).
• Proven track record of owning integrated campaigns aligned to strategic marketing objectives within the ecommerce segment.
• Deep ecommerce fluency: understanding of platforms such as Shopify and NetSuite, integration ecosystems, buyer journeys, and the unique challenges of scaling ecommerce brands.
• Experience with AI-powered marketing tools and automation workflows, such as AI SDRs, intent data platforms, automated campaign orchestration, or similar AI-assisted execution tools.
• Hands-on experience with HubSpot and Salesforce.

Skills

• Connect campaigns to the company's revenue goals and make decisions based on outcomes rather than outputs.
• Strong analytical mindset: turn campaign data into action, not just reports, and communicate insights in terms leadership can act on.
• Energized by a fast-paced environment where priorities shift, and testing is built into the work.
• Systems thinker: design integrated campaign frameworks that connect data sources, automation tools, and go-to-market execution into cohesive, scalable programs.
• Genuinely curious about AI’s role in demand generation and motivated to apply it in automation workflows, audience modeling, and creative development.
• Comfortable owning complex, multi-stakeholder programs end-to-end, including cross-team boundaries, without waiting to be directed.
• Skilled at managing multiple campaigns and priorities simultaneously without losing clarity on success metrics.

Benefits

• Remote-first culture, built on trust, collaboration, and transparency.
• High-growth, inclusive work environment where innovation thrives.
• Three weeks of vacation (starting year one).
• Wellness days and holidays to recharge.
• Parental leave and a generous benefits package.
• Monthly tech stipend.
• Recognition and career development opportunities.

Pay

Celigo reasonably expects to pay a base salary between $120,000 and $135,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.