Campaign Activation Manager

Position Details

Department: Marketing
Reports to: Sr. Manager of Brand Activations
Location: Dearborn, MI
Job Classification: Hybrid
FLSA Status: Exempt
Job Band: Professional

Job Summary

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Build integrated marketing plans that align with Carhartt’s seasonal strategies, product priorities, and brand storytelling.
• Lead campaign planning sessions across Brand, Product Marketing, Media, Retail, eComm, and Creative.
• Ensure briefs, channel strategies, and creative concepts all ladder up to a cohesive consumer experience.
• Partner with internal teams to ensure each campaign reflects Carhartt’s brand values and consumer insights.
• Serve as the central connector across Marketing, Product, Retail, PR, Social, CRM, Carhartt.com, and external agencies.
• Drive alignment on messaging, audience targeting, timing, and channel execution.
• Maintain alignment with brand product teams to support key product stories and seasonal priorities.
• Foster a collaborative spirit, living Carhartt’s value of “Act Like You Own It.”
• Manage the full campaign lifecycle—from concept through execution and wrap-up.
• Maintain timelines, status reports, asset trackers, and calendars.
• Identify risks early and develop solutions that protect launch quality and timing.
• Ensure assets are delivered on schedule and meet brand, legal, and compliance requirements.
• Support cross-channel campaign activation, including paid media, digital merchandising, email, retail, social, and brand storytelling.
• Manage creative trafficking, QA processes, and workflow handoffs to media and channel owners.
• Partner closely with analytics and digital operations to ensure tagging, tracking, and testing plans are set.
• Lead launch readiness reviews ensuring all teams are aligned and prepared.
• Track campaign performance with analytics teams; identify opportunities for optimization throughout the campaign cycle.
• Lead post-campaign retrospectives to capture learnings and enhance future workflows.
• Maintain dashboards or campaign summaries that tell a clear performance story.

Required Education

Bachelor’s degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree.

Required Skills & Experience

• 7+ years of experience in integrated marketing, campaign management, brand activation, or program management.
• Experience managing complex, multichannel campaigns and coordinating multiple stakeholders including outside partners.
• Demonstrated ability to integrate across functions by organizing complex, undefined workstreams into clear, actionable plans; consistently drives projects to completion on time and within scope while upholding standards of quality, integrity, and consumer focus.
• Strong understanding of creative development, paid media, digital marketing, and retail/consumer brand ecosystems.
• Excellent project management skills with proven ability to manage complex campaigns.
• Strong communicator able to build trust and alignment across diverse teams.
• Highly organized and detail-oriented, with a passion for operational excellence.
• Proficiency using PowerPoint/Keynote, Word, Excel, etc.

Physical Requirements And Working Conditions

Office environment
Hybrid location: Associate will need to live within a commutable distance to our Corporate Office in MI
Carhartt is a tobacco free workplace.