Cadillac Assistant Integrated Marketing Manager

This role supports the planning and execution of advertising projects, activities, and channels to reach luxury target consumers. As a key member of the Global Brand Strategy organization, you will collaborate with internal teams (product marketing, brand strategy, performance, CRM, social, Design) and external partners (ad agencies and vendors) to ensure advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes and brand objectives, and align consistently across channels.

Responsibilities

• Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences.
• Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, purchase orders are created and managed, and goals are achieved.
• Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac’s tone of voice and brand objectives.
• Support the review of inbound creative assets to ensure compliance with Brand Guidelines and Visual Identity.
• Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies.
• Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities.
• Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources.
• Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines.
• Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation.
• Partner with agency Project Management/Account teams to lead the definition of deliverables and project schedules.
• Track and manage talent, music, and licensing rights.
• Implement and adhere to GM processes and enforce them within the team and agency partners.
• Oversee and authorize purchase orders (POs) as part of managing marketing campaigns.
• Monitor and uphold project budgets to ensure financial adherence and efficiency.
• Verify that project briefs are approved and align with budget.
• Work after-hours and weekends as required.

Requirements

• Bachelor’s Degree required.
• 5+ years of marketing or advertising experience.
• Strong project management abilities with attention to detail and organization.
• Excellent written and verbal communication skills.
• Proficiency in advertising platforms, digital marketing tools, and analytics software.
• Creative thinking with a strong understanding of branding and visual communication.
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with both traditional and digital advertising channels.

Pay

The salary range for this role is $105,600 – $140,700. The actual base salary will vary based on factors relevant to the position and the candidate’s geography.

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits

• Medical, dental, and vision coverage.
• Health Savings Account and Flexible Spending Accounts.
• Retirement savings plan.
• Sickness and accident benefits.
• Life insurance.
• Paid vacation and holidays.
• Tuition assistance programs.
• Employee assistance program.
• GM vehicle discounts.

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week or as dictated by their manager. This job may be eligible for relocation benefits.

GM does not provide immigration-related sponsorship for this role.