Business Unit Marketing Manager

About the Role

The Business Unit Marketing Manager is a strategic marketing leader responsible for strengthening Etac North America Mobility brand positioning, supporting commercial growth, and leading marketing initiatives that advance company priorities. This role requires a leader who can translate market insight, product strategy, and customer needs into clear, effective marketing plans that support product commercialization, sales enablement, customer engagement, and revenue growth.

The ideal candidate brings proven experience leading and scaling marketing teams within medtech, complex rehab technology, rehab, or adjacent healthcare markets. This individual must build structure, develop talent, create accountability, and foster a culture grounded in collaboration, integrity, and continuous improvement. Success requires both strategic leadership and practical execution, including the ability to coach the team, guide priorities, and contribute hands-on when needed.

This role also requires a well-rounded marketing professional with creative judgment, copywriting strength, digital fluency, and technical capability to elevate marketing execution quality. The Business Unit Marketing Manager strengthens how the team plans, creates, measures, and optimizes campaigns across digital, content, sales enablement, and customer communication channels, ensuring work is strategic, clear, compelling, accurate, and commercially effective.

This position works closely with Product Management, Sales, Clinical Education, Engineering, Customer Service, and executive leadership to align marketing efforts with business objectives. The role requires sound judgment, clear communication, team capability building, and measurable results tied to strategic initiatives, market growth, and commercial performance.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company and corporate growth objectives.
• Create annual marketing plans, budgets, and performance metrics supporting product launches, customer acquisition, and brand awareness.
• Analyze market trends, competitive activity, customer insights, and industry developments to identify growth opportunities.
• Partner with executive leadership to align marketing initiatives with overall business strategy.
• Serve as a strategic advisor on market positioning, customer experience, and commercial growth initiatives.
• Recruit, develop, coach, and lead a high-performing marketing team.
• Foster a collaborative, innovative, and accountable culture focused on achieving measurable business outcomes.
• Establish clear goals, performance expectations, and professional development plans for team members.
• Mentor employees to strengthen leadership capabilities, marketing expertise, and cross-functional collaboration.
• Build organizational marketing capabilities through process improvements, training, and resource development.
• Manage agency partners, contractors, and external vendors as extensions of the marketing team.
• Lead development of integrated marketing campaigns across digital, print, events, public relations, and channel marketing.
• Ensure consistent brand messaging across all customer touchpoints.
• Collaborate with Product Management to develop product positioning, messaging, launch strategies, and sales enablement materials.
• Support commercialization of new products through comprehensive go-to-market planning.
• Oversee creation of educational content communicating clinical, technical, and customer benefits.
• Partner with Sales leadership to develop tools, campaigns, and programs driving customer engagement and revenue growth.
• Create sales collateral, presentations, competitive intelligence, and customer communications.
• Measure campaign effectiveness and continuously optimize marketing efforts using performance data.
• Support dealer, distributor, and clinical partner marketing initiatives.
• Oversee website strategy, digital advertising, email marketing, social media, SEO, and content marketing initiatives.
• Utilize marketing automation and CRM tools to improve lead generation and customer engagement.
• Monitor key performance indicators and provide regular reporting to executive leadership.
• Ensure all communications meet regulatory and brand standards.
• Work collaboratively with Engineering, Product Development, Clinical Education, Regulatory, Quality, and Customer Service teams.
• Ensure marketing materials accurately represent product capabilities while maintaining compliance with healthcare regulations.
• Supervise planning and execution of trade shows, company conferences, and other large-scale events.
• Perform duties in a manner demonstrating and promoting company values.
• Maintain a safe, neat, and orderly work environment.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years of progressive marketing experience, preferably within medical device or complex rehab technology.
• 3+ years of experience leading, mentoring, and developing marketing teams.
• Demonstrated success building and executing marketing strategies.
• Strategic thinking skills and ability to translate organizational vision into measurable results.
• Results-oriented leader with strong business acumen, accountability, and commitment to continuous improvement.
• Strong project management and organizational skills.
• Ability to manage marketing budgets and external vendors.
• Proficiency with CRM platforms, marketing automation tools, analytics platforms, and MS Office.
• Excellent understanding of digital/social media platforms, trends, and content best practices.
• Proven ability to build, lead, coach, and inspire high-performing teams while fostering growth and engagement.
• Excellent written, verbal, and presentation communication skills.
• Exceptional collaboration and relationship-building across departments.
• High emotional intelligence and effective interpersonal communication.
• Sound decision-making and problem-solving skills.
• Ability to lead organizational change and manage competing priorities.
• Ability to work effectively both independently and within a cross-functional team environment.
• Willingness and ability to travel domestically approximately 25% of the time.

Physical Demands

• Frequent sitting, wrist manipulation, walking, and standing.
• Frequent sedentary work with lifting up to 10 pounds.
• Occasional medium work with lifting up to 50 pounds.
• Manual dexterity to type and operate office equipment frequently.
• Ability to complete all physical requirements to perform essential functions.

Working Environment

Standard working conditions include a temperature-controlled office and manufacturing environment. Position may include up to 25% domestic travel. This role can be remote with regular visits to the US headquarters in Stevens Point, WI a minimum of 4 times a year (approximately once every 2-3 months).