Business Planning Lead
The Campbell's Company · Camden, NJ · 3 wk ago
Management$136k–$187k/yrFull-time
Why Campbell’s
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
What You Will Do
- Owner of Demand for Category Leaders
- Serve as the demand lead within the IBP Demand Review step, representing rolling projections of demand (Consumption, Billings, Shipments) and investment intent, that serve as the basis for AOP, Strategic Planning, and for tracking projections vs Plan.
- Surface risks and opportunities, including gaps vs. financial commitments, and recommendations to close.
- Enable fact-based tradeoff discussions across demand, supply, and finance.
- Ensure IBP decisions reflect where the business is choosing to invest to grow.
- Own the Integration of Commercial Investments into Category Commercial Demand Plans.
- Own the integration of commercial investments (marketing spend, trade, pricing, innovation, assortment) into category commercial plans.
- Partner with Sales, Marketing, and Revenue Growth Management to ensure investment assumptions are explicit, modeled, and tracked.
- Ensure new initiatives and reinvestments are reflected as incremental demand, not embedded bias.
- Enable a shift from "did we spend?" to "did it drive demand?"
- Collaboration across Functional Teams
- Act as the single point of Demand integration across Commercial Sales, Marketing, and Finance.
- Collaborate with Finance to understand the financial implications of business forecasts.
- Coordinate with Data Science to tune forecast models.
- Direct Demand Analysts with a focus on item/location mix forecasting and ensures Supply Chain's ability to balance cost, service, and inventory goals.
- Influence senior leaders through clear narratives connecting strategy, spend, and demand outcomes.
- Clear narrative needed of both historical performance and future expectations.
- Drive Continuous Improvement and Enhance Forecast Accuracy
- Leverage metrics to evaluate and improve forecast performance, drive accountability, and remove BIAS.
- Ensure a consistent, standardized process that deliver improved forecast accuracy, with all data and inputs flowing through the tool.
- Partner with Demand Product Owner, Data Science, and Demand Analysts to enhance process and tools, including how to improve forecast models to reflect pricing, promotion, innovation, and marketing signals.
- Ensure a consistent, standardized process that deliver improved forecast accuracy, with all data and inputs flowing through the tool.
- Leverage metrics to evaluate and improve forecast performance, drive accountability, and remove BIAS.
- Drive Continuous Improvement and Enhance Forecast Accuracy
- Clear narrative needed of both historical performance and future expectations.
- Influence senior leaders through clear narratives connecting strategy, spend, and demand outcomes.
- Direct Demand Analysts with a focus on item/location mix forecasting and ensures Supply Chain's ability to balance cost, service, and inventory goals.
- Coordinate with Data Science to tune forecast models.
- Collaborate with Finance to understand the financial implications of business forecasts.
- Act as the single point of Demand integration across Commercial Sales, Marketing, and Finance.
- Collaboration across Functional Teams
- Enable a shift from "did we spend?" to "did it drive demand?"
- Ensure new initiatives and reinvestments are reflected as incremental demand, not embedded bias.
- Partner with Sales, Marketing, and Revenue Growth Management to ensure investment assumptions are explicit, modeled, and tracked.
- Own the integration of commercial investments (marketing spend, trade, pricing, innovation, assortment) into category commercial plans.
- Own the Integration of Commercial Investments into Category Commercial Demand Plans.
- Ensure IBP decisions reflect where the business is choosing to invest to grow.
- Enable fact-based tradeoff discussions across demand, supply, and finance.
- Surface risks and opportunities, including gaps vs. financial commitments, and recommendations to close.
- Serve as the demand lead within the IBP Demand Review step, representing rolling projections of demand (Consumption, Billings, Shipments) and investment intent, that serve as the basis for AOP, Strategic Planning, and for tracking projections vs Plan.
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