Business Intelligence Lead, Performance Marketing

Who are we?

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us?

Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary ranges from $120,000 to $150,000 annually, paid semi-monthly.

Must Have:

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth

Experience:

Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Your Role

Launch Potato seeks a Lead BI Developer to own the reporting infrastructure powering decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role requires embedding with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge the team with insights they aren't currently seeing. Outcomes include active stakeholder engagement, dashboard standardization, and proactive retrospective analyses.

Outcomes (Performance Expectations)

• 30 Days in: Audit existing dashboards and develop a roadmap for standardization.
• 60 Days in: Bridge business context and data understanding, improving dashboard standardization and handling ad hoc requests.
• 90 Days in: Dashboard standardization underway, structured LookML with awareness of downstream impacts, and established working relationships.
• 6 Months in: Build trust with the business team, deliver proactive retrospective analyses, and be viewed as a go-to analytical partner.
• Year 1: Become a trusted technical owner, complete reporting standardization, and consistently deliver retrospective analyses.

Competencies

• Analytical Rigor: Asks hard questions and traces discrepancies to the source.
• Reporting Ownership: Engages stakeholders to understand how reporting is used.
• Business Acumen: Invests in understanding the business by asking the right questions.
• Communication: Asks enough upfront to ensure the answer lands with the right context.
• Proactive Ownership: Surfaces problems early and drives work forward.
• Collaboration: Builds trust by asking genuine questions and showing care for stakeholders' needs.
• Curiosity & Growth: Asks more than most and aims to grow from technical executor into an analytical partner.

Total Compensation

Compensation is set according to market rates for the nearest major metro and includes a base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost of living adjustments.

Application

To apply, visit our careers page and submit your application.