Business Intelligence Lead, Performance Marketing

Who are we?

Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why join us?

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary ranges from $120,000 to $150,000 per year, paid semi-monthly. Must have expertise in SQL and comfortable with unstructured complex data, reporting ownership and data literacy, performance marketing optimization, advanced LookML development, and curiosity & business depth.

Your role

We're seeking a Lead BI Developer to own the reporting infrastructure powering decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. You'll be embedded with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge the team with insights they aren't currently seeing. Outcomes include active stakeholder engagement, dashboard standardization, and proactive retrospective analyses.

Experience

The ideal candidate has minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing, owning reporting end-to-end, working with messy, complex, third-party data, and partnering closely with business teams to uncover meaningful trends and connect data work to business decisions.

Competencies

• Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building, i.e. creates dashboards that are adopted, not just delivered.
• Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
• Communication: Asks enough upfront to make sure the answer lands with the right context for the right audience.
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
• Collaboration: Builds trust by asking genuine questions and showing they care about what stakeholders need, not just what they asked for.
• Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

Total Compensation

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases will be based on company and personal performance, not annual cost of living adjustments.

Application

To apply, please visit our careers page and submit your application.