Business Development Specialist

The Role

The Business Development Specialist is responsible for driving outbound and inbound sales activity to generate qualified opportunities, support distributor growth, and accelerate revenue within the Motion Safety business. This role partners closely with Sales Engineering, Marketing, Product Management, Customer Service, and Independent Manufacturer Representatives to execute campaigns, support the field sales team, and advance opportunities through the sales funnel.

Vertical Strategy

This role owns vertical strategy execution for targeted growth markets such as Parking Safety, Medium Duty Mats, and other incremental verticals. This includes creating target account lists and vertical playbooks, executing quarterly campaigns, bundles, and focus product strategies to drive incremental revenue.

What You’ll Do

• Drive outbound sales campaigns to targeted customers and optimize the impact of existing and new campaigns
• Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
• Pursue qualified end-user leads, create custom quotes, and identify appropriate distributors to collaborate on opportunities
• Qualify, route, and advance opportunities to further develop and close deals
• Absorb and follow up on established sales deals
• Create and manage pipeline activity using a disciplined inside sales cadence with consistent call and email activity, strong discovery, and clear next steps
• Manage relationships with assigned or growing distribution accounts
• Proactively develop, retain, and expand distributor relationships through upselling and cross-selling
• Activate and enable distribution partners to generate pull-through by providing talk tracks, tools, training, and campaign support
• Cosell on priority opportunities and expand existing accounts
• Collaborate with Business Unit Sales Engineers and Independent Manufacturer Representatives to support field sales efforts including site surveys, needs analysis, and product training
• Work closely with Marketing, Product Management, Customer Service, and other internal teams to earn new business and support customer success
• Partner with Product Management on new product launches, including training and campaign execution within the territory
• Understand end-market trends and industry best practices and apply relevant value propositions to targeted customers
• Use selective travel to unlock and accelerate large opportunities by conducting site visits, validating scope and solution fit, and converting findings into proposals that increase win rates and order size
• Continually develop verbal and written communication, listening, presentation, and phone skills
• Effectively use and grow the sales process through exceptional utilization of Salesforce, HubSpot, ZoomInfo, Microsoft Teams, Outlook, OneSource, Power BI, and other CRM and sales tools

Skills and Expertise

• Bachelor’s degree in Business, Marketing, or a related field preferred but not required
• 1–3 years of experience in inside sales, business development, or a related role
• Strong verbal and written communication skills
• Comfortable making high volumes of outbound calls and emails daily
• Ability to build rapport quickly and maintain strong customer relationships
• Experience using CRM platforms such as Salesforce, HubSpot, or similar tools

Compensation

The position offers a competitive base salary ranging from $80,000 to $120,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible hours and alternative work arrangements
• 401K plan with a company match
• Company-paid short and long-term disability insurance
• Generous paid time off, personal days, and a robust employee wellness program