Business Development Representative, Mid-Market

About the role

Workhuman is building the Mid-Market (MM) segment as a distinct growth engine, with dedicated focus, strategy, and execution across Sales, Marketing, Product, Customer Success, and Operations. The Mid-Market Business Development Representative (BDR) is responsible for generating qualified pipeline and accelerating revenue growth within the Mid-Market segment.

Responsibilities

• Generate Qualified Pipeline Through Outbound Prospecting
• Build and execute proactive prospecting campaigns across phone, email, LinkedIn, referrals, events, and other channels to generate qualified meetings and opportunities within target Mid-Market accounts.
• Own Inbound Lead Qualification and Conversion
• Serve as the first point of contact for inbound interest, ensuring rapid follow-up, effective qualification, and seamless handoff of qualified opportunities to Account Executives.
• Execute Account-Based Prospecting Strategies
• Partner with Account Executives to develop account plans, identify buying committees, prioritize target accounts, and create coordinated outreach strategies designed to increase engagement and opportunity creation.
• Conduct Market and Account Research
• Research target organizations, decision-makers, business initiatives, industry trends, and trigger events to personalize outreach and improve conversion rates.
• Maintain Operational Excellence
• Maintain accurate records of prospecting activity, account engagement, meeting outcomes, and opportunity progression within Salesforce and sales engagement platforms to support reporting, forecasting, and pipeline management.
• Provide Market Intelligence and Strategic Insights
• Capture and share prospect feedback, competitive intelligence, market trends, messaging effectiveness, and emerging opportunities to help inform Mid-Market sales and marketing strategies.

Qualifications

Success in this role will be measured by qualified meetings generated, pipeline created, account penetration, and contribution to overall Mid-Market revenue growth.

Skills

• Outbound prospecting skills
• Account-based marketing
• Market research
• CRM proficiency
• Strategic thinking
• Communication and relationship-building

Benefits

The base salary range for this position is $50,000–$60,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role. This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Pay

The base salary range for this position is $50,000–$60,000.

Schedule

N/A