Business Development Representative for OTP Clinics (Atlanta based)

About the role

A Business Development Representative (BDR) reports directly to the Senior VP, Operations and works closely under the guidance of the marketing department leadership personnel. The BDR is responsible for creating, updating, and executing a strategic marketing and referral development plan for their assigned program. This role is accountable for traveling up to 75% and marketing all relevant services within their territory through consistent field presence, outreach, and community engagement.

Responsibilities

• Develop and execute a regional business development plan aligned with BayMark and business line strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.
• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
• Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth.
• Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).
• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care.
• Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.
• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and recovery organizations.
• Represent BayMark and associated brands at community and professional events and conferences.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.
• Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.
• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools.
• Monitor and report referral-to-admission conversion rates and identify improvement opportunities.
• Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met.
• Present updates during performance review meetings on regional growth and referral trends.
• Travel within assigned territory up to 75%; overnight travel may be required.

Qualifications

• Bachelor’s degree preferred.
• 2–3 years of successful sales or business development experience (healthcare preferred).
• Strong communication, follow-up, and relationship management skills.
• Proven ability to achieve measurable growth goals.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Professional representation of BayMark Health Services.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates understanding and compliance with federal and state laws including: Federal Anti-Kickback Statute (42 U.S.C. 1320a–7b), Eliminating Kickbacks in Recovery Act (18 U.S.C. 220), False Claims Act (31 U.S.C. 3729–3733), Civil Monetary Penalties Law (42 U.S.C. 1320a–7a), HIPAA marketing provisions (45 C.F.R. 164.501).
• Valid driver’s license with acceptable driving record. Ongoing MVR verification per policy F&A-115.
• Satisfactory references.
• Satisfactory criminal background check.
• Satisfactory drug screen.

Benefits

• Competitive salary
• Comprehensive benefits package including medical, dental, vision and 401(K)
• Generous paid time off accrual
• Excellent growth and development opportunities
• Satisfying and rewarding work striving to overcome the opioid epidemic