Business Development Representative

Pipeline Generation & Prospecting

Execute daily outbound prospecting across strategic accounts via email, LinkedIn, and phone; tailor messaging by industry, buyer role, and campaign priority; follow structured cadences while adapting to engagement.

Inbound Lead Management

Respond to inbound inquiries within SLA (target: under 1 hour); qualify by account fit, buying stage, need, and timing; route qualified opportunities to the right AE.

Intent Signal Monitoring

Track website engagement, campaign responses, event participation, content engagement, intent data, and priority account activity; prioritize outreach by account status, engagement level, and sales priority.

Strategic Account Coverage

Drive proactive outreach, expand buying-group relationships, identify under-engaged accounts, and support account-based marketing and re-engagement campaigns.

Sales Partnership

Partner daily with AEs on account prioritization, outreach planning, meeting prep, and follow-up; share prospect intelligence, engagement history, and recommended talking points.

CRM & Pipeline Management

Log outreach activity, maintain accurate lead/account statuses and campaign attribution, and support pipeline reporting.

Marketing Feedback

Serve as the voice of the prospect on campaign effectiveness, messaging, market trends, competitive insights, and content relevance.

Required Education & Requirements

• 2–5 years in Sales Development, Business Development, or Demand Generation
• Strong written and verbal communication; excellent organization and time management
• CRM experience (Salesforce preferred) and sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• Ability to manage multiple priorities in a fast-paced environment

Preferred Experience

• In AdTech, MarTech, SaaS, or Digital Media
• Familiarity with Account-Based Marketing (ABM)
• Knowledge of programmatic advertising, CTV, retail media, or digital marketing

US Jobs

The base salary range represents the low and high end of the TripleLift US salary range for this position. Actual salaries will vary depending on factors including but not limited to experience and performance. The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include bonuses, an open Paid Time Off policy, and many region-specific benefits.

Pay

Salary range transparency $55,000—$75,000 USD