Business Development Representative

Essential Duties and Responsibilities

• Manages campaigns and cadences to identify Sales Qualified Leads
• Initiates contact with potential customers through cold-calling prospects who have been contacted via other business development methods, or responding to inquiries generated from advertisements
• Develops sales strategies to draw in potential customers or to solicit new potential customers
• Identifies pain points, priorities, and business compatibility
• Conveys how products and solutions can help achieve business communication goals
• Converts prospects to sales-qualified leads or opportunities for the sales team by scheduling discovery meetings between qualified leads and Account Executives or senior sales representatives
• Fosters relationships with customers to identify their potential needs and qualify their interest
• Mets or exceeds monthly, quarterly, and annual appointment-setting goals

Other Responsibilities

• Collaborates with the Marketing team to write, test, and optimize call scripts and sequential follow-up communications
• Tracks and reports marketing qualification within Salesforce
• Helps maintain and enrich the Salesforce database
• Performs other duties as assigned

Required Qualifications

• High School Diploma or equivalent
• Minimum 2 years' experience in sales
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment
• Strong time management skills: ability to prioritize and meet deadlines
• Strong analytical, creative, and interpersonal skills
• Experience in the technology/communications industry preferred
• Knowledge of current demand generation tactics, marketing automation, and digital marketing tools, content syndication, webinars, paid social, affiliate marketing, and pay-per-lead programs preferred
• Excellent project management skills preferred

Other Qualifications

• Experience in the technology/communications industry preferred
• Knowledge of current demand generation tactics, marketing automation, and digital marketing tools, content syndication, webinars, paid social, affiliate marketing, and pay-per-lead programs preferred
• Excellent project management skills preferred