Business Development Representative

WHO WE ARE: Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi. WHAT WE’RE LOOKING FOR: As a Business Development Representative at Simpli.fi, you will play a key role in driving pipeline generation across our national sales organization, with a focus on agency, brand, and performance marketing partners operating in the programmatic advertising ecosystem.This role is focused on high-quality outbound prospecting and opportunity qualification, with an emphasis on strategic account targeting and consultative engagement. You will act as a pipeline strategist and early-stage opportunity builder, partnering closely with senior sales leaders to identify, engage, and develop high-value accounts. This role offers exposure to complex, consultative sales cycles within one of the most dynamic areas of digital advertising. This position is designed for individuals looking to build a long-term career in enterprise sales, AdTech, or digital media strategy, with direct access to senior commercial leaders and high-growth accounts.We're excited to connect with talented candidates! This is a hybrid role with 3 days per week on-site in the Ft. Worth, TX HQ office.WHAT YOU’LL BE DOING:Prospect and engage agency and brand decision-makers across assigned target accountsConduct outbound outreach via phone, email, and LinkedIn to generate and qualify new business opportunitiesBuild and maintain a strong pipeline of qualified opportunities for senior sales directorsPartner with senior sales leaders to align on account strategy and outreach prioritiesDevelop account intelligence and tailor outreach based on agency structure, advertiser goals, and media strategyMaintain accurate activity, pipeline, and engagement data in SalesforceConsistently generate ~15 qualified meetings per month (post-training)Stay current on trends in programmatic advertising, digital media, and performance marketingYOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:2-4 years of experience in Sales Development, Business Development, Agency, or AdTech/MarTech environmentsExperience in or strong exposure to:Digital advertising or programmatic mediaAgency environments or brand-side marketing teamsStrong communication skills and comfort engaging senior marketing or media stakeholdersAbility to operate in a targeted, account-based outbound motionFamiliarity with CRM tools (Salesforce preferred)Self-starter with strong organizational skills and attention to detailInterest in building a long-term career in AdTech or enterprise salesWHAT MAKES THIS ROLE DIFFERENT: You will work directly within the programmatic advertising ecosystem, one of the fastest-moving areas of digital mediaExposure to independent agencies and brand advertisersClose partnership with senior sales leadership on account strategyOpportunity to develop into quota-carrying roles in enterprise sales or AdTech strategySUCCESS IN THIS ROLE LOOKS LIKE: Consistently generating and qualifying high-quality opportunities within target accountsDemonstrating strong fluency in AdTech and digital advertising conceptsBuilding trusted relationships with senior sales leadersProgressing toward advancement into senior sales roles for top performersWORKING WITH US HAS ITS REWARDS:Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.