Business Development Representative
Nuix · Reston, VA · 2 wk ago
HybridFull-time
About the role
Act as the vital bridge between Marketing, Sales and the customer, turning account insight into engagement, qualified meetings and high-quality, faster-moving pipeline across named and target enterprise accounts. Working with their direct leader and Sales, the role develops and runs account plans for named and target accounts across 1:1 and 1:few programs using AI to research, personalize and scale engagement in support of the wider Marketing strategy.
Responsibilities
- Account research and insight: Research target accounts and stakeholders, using engagement, intent and campaign data to prioritise where and when to engage.
- Account planning: Develop and run account plans with their direct leader and Sales, covering priority stakeholders, messaging, channels, activities and timing in support of the wider Marketing strategy.
- ABM execution and outreach: Execute each plan through personalised, multi-channel outreach and outbound prospecting, using generative and agentic AI to research accounts, personalise engagement and scale activity.
- Event activation: Maximise the pipeline contribution of Nuix-hosted events, through targeted engagement of priority contacts and coordinated pre- and post-event activity with Sales.
- Lead qualification and handover: Own the timely qualification and progression of inbound, campaign and event responses, ensuring Account Executives receive clear customer context, qualification and next steps through SFDC.
- Pipeline acceleration: Work with Account Executives to progress and accelerate qualified opportunities within named and target accounts.
- Performance and optimisation: Track engagement, pipeline and revenue results, including Closed/Won outcomes, and use them to optimise account selection, messaging and plays.
- Best-practice plays: Turn successful plays into a written best-practice model that can be adopted by Nuix teams globally.
- Marketing, Sales and customer alignment: Keep Marketing, Sales and the customer connected, sharing account and market insight so targeting, messaging and campaigns keep improving.
What Success Looks Like:
- Named and target accounts have a clear 1:1 or 1:few ABM plan