Business Development Representative

About the Role

As a BDR at Measured, you will be the first conversation many prospects have with us. You will build an outbound pipeline against a defined ICP of marketing, analytics, and growth leaders at B2C and retail brands. You will spot accounts showing signs they are ready for a measurement conversation (a new CMO, a funding round, a platform ROAS number that does not tie to revenue, a job posting for an attribution or MMM hire) and turn that signal into a qualified meeting for the seller team.

At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable.

Responsibilities

• Run high-volume, multi-channel outbound (phone, email, LinkedIn) to marketing and analytics leaders (director - C-suite) based on in-market signals and scoring
• Use AI-assisted prospecting and research tools daily to identify accounts, personalize outreach at scale, and prioritize the highest-intent prospects, so your time goes to real conversations
• Qualify inbound leads and build outbound pipeline against monthly and quarterly targets
• Partner with Account Executives on account strategy and with Marketing on campaign feedback and lead quality
• Support the events team by scheduling meetings with key accounts at events
• Keep CRM data clean and provide structured feedback back to product and marketing

Ideal Experience

• 2+ years of sales, prospecting, or customer-facing experience. Prior BDR/SDR experience is a plus, not a requirement
• AI fluency as a daily habit. You reach for AI tools before doing things manually, and you are always testing new ones
• Comfort with sales engagement tools, CRM (HubSpot or Salesforce), and AI tools (Claude, Clay or similar) and ABX tools
• Strong written and verbal communication. Your role is to help solve problems and build relationships with our clients
• Curious, coachable, and resilient. Organized and process-minded. You build your own systems rather than waiting to be told
• Curiosity about how enterprise marketers measure media performance. You do not need to be a measurement expert on day one, but you need to want to become one

Benefits

• 100% Remote
• Competitive Total Rewards and flexible paid time off
• Opportunities to give back through Measured for Good
• Engaged, diverse, and curious culture
• Award-winning technology powered by an agile, collaborative team