Business Development Representative

Description Summary

M3 (www.m3as.com) is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond.

Essential Duties

• Research and prospect hotel management groups, owners, and operators for outbound outreach
• Execute personalized outreach via email, phone, and LinkedIn
• Collaborate with marketing on campaign messaging and follow-up strategies
• Maintain accurate and detailed outreach records in Salesforce
• Respond to inbound demo requests and referrals quickly and efficiently
• Qualify inbound leads based on company fit, role, and technology needs
• Conduct light discovery and schedule qualified meetings with AEs
• Ensure consistent documentation of meetings and discovery notes in Salesforce
• Provide feedback and insights from prospects to the marketing team

What Success Looks Like

• Activity Volume: 40-50 touches/day (emails, calls); 200–250/week
• Qualified Meetings Booked: 10-20 outbound per month
• Speed-to-Lead: Respond to inbound leads within 1 business hour (goal: 90%)
• Opportunity Conversion: 25–40% of meetings result in qualified opportunities
• Data Hygiene: 100% of meetings and discovery notes documented in Salesforce

Education/Training/Experience

• 0–3 years of experience in a SaaS sales environment, particularly in outbound prospecting or inbound qualification
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• Familiarity with Salesforce, Sales Navigator, and other sales enablement tools a plus

Professional Requirements

• Strong written and verbal communication skills
• Willingness to learn and apply feedback from coaching
• Customer-first mindset with a bias for action and problem-solving
• Curiosity about hotel operations and the hospitality tech landscape