Business Development Representative

About the role

Since 1998, Lytx has been at the forefront of the video telematics industry, leveraging AI-driven machine vision and big data to protect fleets and drivers across 85+ countries. At Lytx, we believe in making an impact—saving lives on the roadways while driving innovation in fleet management and safety. As a Business Development Representative (BDR), you will be the first point of contact for potential customers. Your primary role will be to generate qualified leads, create new business opportunities, and support the sales team in driving revenue growth.

Responsibilities

• Cold calling, personalized email outreach, and social media engagement to identify and engage potential clients.
• Qualifying inbound leads from marketing campaigns to determine their fit for Lytx’s products and solutions.
• Researching target accounts to understand their business needs, pain points, and decision-making processes.
• Staying informed on industry trends, competitive dynamics, and emerging market opportunities to continually refine your outreach approach.
• Scheduling discovery calls, product demonstrations, and meetings for the sales team with qualified prospects.
• Maintaining accurate and detailed records of prospect interactions, activities, and pipeline status within the CRM system (e.g., Salesforce).
• Collaborating with the marketing team to refine messaging and improve lead generation strategies.
• Providing feedback to sales and marketing leadership on lead quality and campaign effectiveness.
• Achieving and exceeding monthly and quarterly targets for meetings booked, qualified opportunities created, and other key performance indicators (KPIs).
• Continuously developing knowledge of Lytx's products, industry trends, and competitive landscape to effectively articulate value propositions.

Requirements

• Bachelor’s degree in business, Marketing, Communications, or a related field preferred; equivalent work experience considered.
• Excellent verbal and written communication skills with the ability to engage and build rapport with prospects at all levels.
• Strong organizational and time-management skills with the ability to manage multiple tasks and priorities effectively.
• Self-motivated, goal-oriented, and driven to succeed in a fast-paced, dynamic environment.
• Resilient and persistent, with the ability to handle rejection and remain positive.
• Proficiency in CRM software (e.g., Salesforce) and sales engagement tools is a plus.
• Prior experience in sales, business development, customer service, or related fields is advantageous but not required.

Qualifications

• Driven to succeed and so are we.
• Our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road.
• We are guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other.

Skills

• Outbound prospecting
• Lead qualification
• Account research
• CRM proficiency
• Communication and relationship-building

Benefits

Lytx is committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email TA@lytx.com.

Pay

Competitive salary commensurate with experience.

Schedule

Full-time position.

Equal Opportunity Employer

Lytx is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law.