Business Development Representative

About the Company

The company is building an AI Revenue Engine for equipment sales, service, and rental businesses. They're a team of four with $5.5M in funding, paying customers, and early product-market fit. They currently work with dealers across major equipment ecosystems including CAT, John Deere, and Bobcat. The market includes more than 100,000 equipment dealers and rental businesses across North America, many of which are only beginning to adopt modern software and AI.

Responsibilities

• Spend roughly 60% of your time creating pipeline through cold calls, email, LinkedIn, events, and trade shows
• Prospect non-tech SMB and mid-market buyers, including equipment dealers, manufacturers, construction businesses, and other traditional operators
• Work directly with the founder to turn qualified conversations into customers
• Begin owning discovery, demos, follow-up, objection handling, and closing as you ramp
• Experiment with messaging and outbound strategies to figure out what consistently generates meetings
• Help build the sales playbook that future GTM hires will use

Requirements

• 1–3 years of B2B outbound sales experience as a BDR, SDR, Senior BDR, or early AE
• A track record of high-volume prospecting through cold calls, email, and LinkedIn
• Able to speak specifically about your numbers: calls per day, meetings booked, quota attainment, and pipeline generated
• Experience selling to non-tech SMB or mid-market customers is strongly preferred
• Particularly interested in backgrounds selling into manufacturing, construction, equipment, home services, restaurants, dental, automotive, logistics, or other traditional industries
• Comfortable creating pipeline without depending on inbound leads, a famous company name, or a large support organization
• Closing experience is preferred, but NOT required

Why This Role

• Become the company's first dedicated GTM hire
• Get hands-on closing experience rather than remaining in a pure meeting-setting role
• Work directly with the founder
• Help create the outbound and sales playbook from scratch
• Join after the company already has paying customers and early product-market fit
• Clear opportunity to grow into broader AE and GTM responsibilities as the company scales

Pay

• $80K–$100K base
• $120K–$140K OTE
• Uncapped commission
• 0.1%–0.2% early-stage equity

Schedule

This role is based in the San Francisco Bay Area and will be primarily in person during the initial ramp period. Expect approximately 1–2 trips per month for customers, trade shows, and industry events.

Candidates must already be authorized to work in the United States without current or future visa sponsorship.