Business Development Representative

Business Development RepresentativeInflow's Senior Living Industry brand, Harbour Light Digital, helps communities fill rooms with qualified leads from search, paid media and their website. In the Business Development Representative role, you'll be the first voice many operators hear from us. Your job is to reach owners, executive directors and sales leaders and earn 60 minutes for a free Growth Audit.Duties and ResponsibilitiesProspecting & ResearchBuild and maintain target lists of senior living operators, owners and sales leaders using online research, state licensing data, and industry sourcesResearch each community before outreach: recent openings or ownership changes, leadership changes, and online visibility against nearby competitorsPrioritize accounts by fitOutreachMake 40+ outbound calls a day in focused call blocks, supported by personalized email and LinkedIn outreachRun multi-touch sequences with persistence and professionalism, following up until you get a clear yes or noNavigate corporate gatekeepers to reach the right decision makerHandle common objections ("we already have an agency," "we're full," "no budget") with curiosity and confidenceQualification & BookingQualify prospects against defined criteria: decision-making authority, community size and occupancy needBook qualified Growth Audit meetings on the sales leader's calendarConfirm every meeting and reschedule no-showsHand off a clean brief before each meeting: who they are, what they said and why nowPipeline & ReportingLog every call, email and outcome in the CRM the same dayOwn a weekly scorecard: dials, conversations, meetings booked, meetings held and meetings qualifiedBring patterns from the phones to weekly reviews: objections heard, messaging that lands and segments that convertIndustry KnowledgeLearn the language of senior living: census, move-ins, inquiry-to-tour, lease-upStay current on occupancy trends, industry news and competing agenciesSupport pre- and post-conference outreach around events such as SLEC, SMASH and the Senior Housing News Sales & Marketing ConferenceQualificationsRequired1+ year in a phone-heavy outbound role: BDR/SDR, digital marketing sales, appointment settingA track record of hitting activity and meeting targets, with numbers you can citeA clear, confident, phone presence and comfort calling executivesResilience: you treat "no" as information and pick up the phone againStrong written communication; your emails are short, specific and personalSelf-directed and organized in a remote environment; you work from a daily planCoachable: you apply feedback quicklyAccurate, same-day CRM loggingSkills & ToolsCRM experience: HubSpot similarProspecting tools: LinkedIn Sales Navigator, Apollo, ZoomInfoGoogle Workspace and calendar scheduling toolsEnough understanding of digital marketing (search, paid ads, websites) to speak credibly about the auditNice to HaveExperience as a senior living sales counselor, move-in coordinatorHealthcare, home care or hospitality sales experienceAgency or marketing-services sales experienceExperience booking meetings for an executiveWhat Success Looks Like30 days: confident on the pitch and top objections, dialing daily, 2 qualified meetings held60 days: full daily activity, 4 qualified meetings held90 days and beyond: 8+ qualified meetings held per monthCompensationBase $22/hour (~$45,000 annual full time)$150 per qualified meeting held for meetings 1–12 each month; $225 each from qualified meeting 13+$500 for every client you source who signsGuaranteed incentive pay during months 1–2 while you rampOn-target earnings around $80,000, uncapped earning potentialPerks & BenefitsPaid vacation and sick daysHealth and wellness budget (up to $65/month)Monthly internet stipendFully remote