Business Development Representative

About the role

The Role At Gradial, we're building AI that transforms how enterprise marketing teams create, manage, and scale content. As a Business Development Representative, you'll play a critical role in introducing that vision to the market by creating opportunities with some of the world's leading brands.

Responsibilities

• Build pipeline by identifying high-value accounts, researching buying committees, and uncovering the business initiatives that create opportunities for meaningful conversations.
• Develop personalized outbound campaigns across email, phone, LinkedIn, and other channels that prioritize relevance over volume and quality over templates.
• Use AI-powered tools including ChatGPT, Claude, Clay, LinkedIn Sales Navigator, Outreach, and HubSpot to accelerate research, improve personalization, and continuously refine your prospecting approach.
• Qualify inbound and outbound opportunities through thoughtful discovery that uncovers business priorities, marketing challenges, and buying readiness.
• Represent Gradial at conferences, customer events, and industry networking opportunities while building relationships that generate long-term pipeline.
• Partner closely with Marketing and Account Executives to refine messaging, share market insights, and identify new opportunities within target accounts.
• Continuously test new outreach strategies, messaging, and AI-assisted workflows that improve conversion rates and help define best practices across the team.
• Maintain accurate account activity and pipeline data while ensuring every customer interaction sets the next stage of the sales process up for success.

Requirements

• 2-4 years of experience in business development, sales development, or another outbound-focused SaaS sales role with a history of consistently generating qualified pipeline.
• Experience building your own prospect lists, identifying buying signals, and creating personalized outreach that earns responses from enterprise decision makers.
• Confidence engaging senior marketing, digital, operations, and business leaders through phone, email, LinkedIn, and live conversations.
• Hands-on experience with HubSpot, Outreach, LinkedIn Sales Navigator, and modern prospecting platforms.
• Experience incorporating AI tools such as ChatGPT, Claude, Clay, or other LLMs into your daily workflow to improve research, productivity, and outreach quality.
• Strong written and verbal communication skills with the ability to simplify complex ideas and build credibility quickly.
• A naturally curious, resourceful, and resilient mindset.

Qualifications

• You ask good questions, adapt quickly, embrace feedback, and look for better ways to work.
• You are willing to travel to conferences and industry events to build relationships and generate new business opportunities.

Skills

• Experience selling AI, enterprise SaaS, or marketing technology solutions.
• Familiarity with account-based sales strategies and multi-threaded prospecting.
• Experience in a high-growth startup where you've helped build and evolve outbound processes.

Benefits

• Compensation The base salary range for this position is $125,000 – $140,000. Final compensation will be determined based on factors such as experience, skills, and qualifications.
• Comprehensive benefits package, including medical, dental & vision insurance, 401K retirement plan, paid time off, paid sick leave.

Pay

The base salary range for this position is $125,000 – $140,000. Final compensation will be determined based on factors such as experience, skills, and qualifications.

Schedule

Compensation details and schedule specifics will be discussed during the interview process.