Business Development Representative

Position Summary

At eLuma, we're passionate about helping school districts solve one of their greatest challenges—ensuring every student has access to the specialized services they need to thrive.

What You'll Do

• Execute strategic outbound prospecting through phone, email, LinkedIn, conferences, and other outreach channels.
• Qualify inbound marketing leads and respond promptly to inquiries.
• Identify and engage Superintendents, Special Education Directors, Student Services leaders, HR leaders, and Purchasing contacts.
• Conduct discovery conversations to understand district staffing challenges, service gaps, and organizational priorities.
• Clearly communicate eLuma's value proposition and how our solutions help districts improve student outcomes while addressing staffing shortages.
• Schedule qualified discovery meetings for Account Executives.
• Collaborate closely with Sales, Marketing, Customer Success, and Proposal teams to support territory strategies and campaign execution.
• Maintain accurate prospecting activity, notes, and pipeline data in HubSpot.
• Participate in weekly pipeline reviews, coaching sessions, and sales development training.
• Consistently achieve or exceed monthly activity and opportunity generation goals.
• Research and identify prospective school districts and educational organizations that align with eLuma's Ideal Customer Profile.

Qualifications

• Bachelor's degree or equivalent experience.
• 1–3 years of experience in business development, inside sales, sales development, account management, or another customer-facing role.
• Excellent verbal and written communication skills.
• Comfortable making outbound calls and engaging new prospects daily.
• Strong organizational skills and attention to detail.
• Self-motivated with the ability to prioritize work independently.
• Experience using CRM platforms (HubSpot preferred).

Preferred

• We highly value candidates with experience in K-12 education.
• This may include: Special education teachers, School counselors, School psychologists, Related service providers (SLP, OT, PT, Social Work), Special Education Coordinators, District administrators, Individuals who have supported K-12 schools in another professional capacity.
• Candidates with an education background often bring valuable credibility because they understand the daily challenges school districts face.
• They can speak the language of educators, build trust quickly, and engage in meaningful conversations with district leaders about staffing, compliance, and student support.
• While education experience is highly valued, candidates with strong sales experience and a passion for learning the K-12 market are also encouraged to apply.

What Makes Someone Successful Here

• You:
• Enjoy meeting new people and starting conversations.
• Are naturally curious and ask thoughtful questions.
• Love the challenge of opening new doors.
• Are resilient and don't get discouraged by rejection.
• Are coachable and committed to continuous improvement.
• Stay organized and follow through on commitments.
• Thrive in a collaborative, team-first culture.
• Believe mission and performance can go hand in hand.

Why Join eLuma?

• Your work directly impacts students by helping schools access high-quality special education and mental health services.
• You'll join a collaborative team that values continuous learning, celebrates success, and invests in professional development.
• As our company grows, successful Business Development Representatives will have opportunities to advance into Account Executive, Strategic Account Executive, or sales leadership roles.
• If you're motivated by meaningful work, measurable goals, and long-term career growth, we'd love to meet you.

Compensation

• Competitive base salary.
• Performance-based target variable compensation.
• Comprehensive benefits package.
• Professional development and career advancement opportunities.