Business Development Representative

Primary Responsibilities

• Analyze existing account data to identify potential new stakeholders and expansion opportunities within current customer organizations.
• Strategically develop new business opportunities by designing and optimizing engagement processes to align with organizational revenue goals.
• Craft and deliver compelling value propositions to prospects by aligning business needs with tailored solution narratives and identifying the appropriate timing for product introductions.
• Strategically align with sales representatives’ post-discovery call to support deal progression.
• Orchestrate timely and value-driven follow-up communications to clearly define and secure next steps from the lead or opportunity.
• Proactively re-engage dormant opportunities to sustain pipeline velocity.
• Evaluate and qualify prospective clients using strategic business criteria to determine readiness for direct engagement with sales representatives.
• Develop and maintain strategic account lists for Account-Based Marketing (ABM) campaigns by analyzing market trends, business priorities, and long-term revenue potential.
• Manage the sales transition process by preparing detailed prospect briefings and ensuring seamless knowledge transfer that optimizes sales team performance.
• Serve as a consultative resource to potential clients, addressing inquiries, providing education on solutions, and sharing strategic content to accelerate buyer readiness.
• Leverage CRM and sales enablement technologies (e.g., Salesforce, HubSpot, LinkedIn) to drive data-informed prospecting and campaign execution strategies.

Skills & Abilities

• Strong awareness of our IP
• Able to create and customize messaging that resonates with target audiences
• Able to work independently, cross-functionally, prioritize effectively, and think creatively
• Able to share valuable insights in a clear, meaningful, and presentable way
• Understanding of how personas and the Buyer’s Journey influence the sales approach
• Solutions-oriented and optimistic mindset
• Think positive. Think people. Personable and inquisitive with excellent conversational and listening skills
• Adaptable, resilient, and continually seeking learning opportunities and self-growth

Education & Experience

• Bachelor's degree, preferred
• 5 years+ sales/business development, or field sales experience required
• Proven success record of cold prospecting
• Hands-on experience with Salesforce, HubSpot, ZoomInfo, LinkedIn required

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.